Resources for Teachers - Gender Representation

Gender Messages in Alcohol Advertising

In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in alcohol ads. In the first half of the lesson, students discuss the nature of gender stereotypes, common male and female stereotypes, and where these stereotypes come from. Students also explore why adolescents are a particularly vulnerable group when it comes to stereotypes about gender and gender relationships. In the second half, students view and discuss alcohol ads that integrate gender stereotypes into messaging about drinking.
Alcohol Marketing, Gender Representation, Marketing & Consumerism, Stereotyping

A Princess Story – Printable activity sheet  

This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity. 

Gender Representation, Stereotyping

Suffragettes and Iron Ladies - Lesson

This lesson considers how the media portrays women in politics. Students explore capsule biographies of female political leaders, from ancient times to current events – crafted from snippets of media coverage such as newspapers, magazines, TV news and encyclopedias – to understand bias in how female politicians are portrayed.

Gender Representation, Journalism & News, Stereotyping

Mirror Image

In this lesson, students learn tobacco and nicotine advertising through the “rules of notice” of visual media. Students move from identifying factual design elements to interpreting their emotional impact and evaluating the broader societal implications of these constructions. Students then create an original counter-advertisement or parody ad that challenges industry narratives and unmasks manipulation.

Body Image, Gender Representation, Marketing & Consumerism, Tobacco Marketing

Images of Learning: Elementary - Lesson

This lesson helps students become more aware of the stereotypes associated with portrayals of students and teachers on TV. (It is also a good follow-up to the elementary lesson TV Stereotypes.)

Stereotyping, Television