This outcome chart contains media-related learning outcomes from the Manitoba, Grade 12 Global Issues: Citizenship and Sustainability curriculum, with links to supporting resources on the MediaSmarts site.
Inquiry topic: Consumerism
Overall Expectations
What is consumerism? How is it described? What drives consumerism?
What is the role of media in fuelling consumerism? What images does society project about how people should live and what makes them happy?
Specific Expectations
History of consumerism
Production of goods and services
Variations of consumerism: affluence, conspicuous consumption, overconsumption, profligate consumption
Relationship between political and economic interests, investment decisions, production, marketing and distribution, and consumption
The people/corporations that own the media
Advertising to children and other groups
Advertising in public spaces
Consumerism and social status
Suggested Essential
Questions:
What are the impacts of production and consumption in North America on the environment? On society? On people here and around the world? How does our consumption affect poorer people and nations?
How do the media affect our thoughts and actions?
Who/what influences our consumption choices?
Whose needs are being met when we consume?
Why does our society generally think of consumption as a good thing?
What does it mean to be a consumer, versus being a citizen?
Lessons that meet Grade 12 expectations
- Buy Nothing Day
- Celebrities and World Issues
- Diversity and Media Ownership
- Hype!
- Marketing to Teens: Alternate Ads
- Marketing to Teens: Gender Roles in Advertising
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- Marketing to Teens: Marketing Tactics
- Marketing to Teens: Talking Back
- Sex in Advertising
- The Blockbuster Movie
- The Pornography Debate: Controversy in Advertising
Inquiry topic: Gender
Essential Questions
What is feminism? What is sexism?
What are homophobia and heterosexism?
What are gender roles? How do they affect me?
Do they affect others differently? (Opposite sex, LGBTQ, people of colour, poor people)
How have gender roles changed? How have they stayed the same?
What steps could be taken to involve more women in the political process?
Lessons that meet Grade 12 expectations
- Advertising and Male Violence
- Kellogg Special K Ads
- Marketing to Teens: Gender Roles in Advertising
- The Price of Happiness
- Sex in Advertising
- Suffragettes and Iron Ladies
- The Pornography Debate: Controversy in Advertising
Inquiry topic: Media
Essential Questions
How does media influence, affect, and control us?
How has this influence changed through time?
Do media create or reflect our world?
How free is the press?
What is the relationship between media control, power, and profit?
What is the impact of new and alternative media?
How does media literacy help us to become critical thinkers and responsible citizens?
Lessons that meet Grade 12 expectations
- Advertising and Male Violence
- Bias
- Bias in News Sources
- Broadcasting Codes
- Crime in the News
- Diversity and Media Ownership
- How to Analyze the News
- Beyond Media Messages: Media Portrayal of Global Development
- Bias and Crime in Media
- Celebrities and World Issues
- Cinema Cops
- Forensic Science Crime Dramas
- Free Speech and the Internet
- Hype!
- Perceptions of Youth and Crime
- Making Media for Democratic Citizenship
- Marketing to Teens: Alternate Ads
- Marketing to Teens: Gender Roles in Advertising
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- Marketing to Teens: Marketing Tactics
- Marketing to Teens: Talking Back
- Miscast and Seldom Seen
- Online Gambling and Youth
- Online Propaganda and the Proliferation of Hate
- Political Cartoons
- Sex in Advertising
- The Citizen Reporter
- The Front Page
- The Pornography Debate: Controversy in Advertising
- Violence on Film: The Ratings Game
- Violence on Television
- Who’s Telling My Story?