Resources for Parents - Television

The Medium is the Message

As a family, we’re watching a lot less advertising these days – at least, I thought we were. That’s because most of our family watching is on Netflix, which has no commercials, and the few shows we watch on regular TV are recorded in advance and ads are skipped over. I can easily go months without being aware of what new movies are coming up, which new developments have occurred in the world of toothpaste, and what new packaging strides Coke and Pepsi have made.

Video media industries

The commercial features and distribution models of the movie, traditional television, streaming video and online video industries each exert an influence on the type of content produced, how it's crafted and how audiences engage with it.

Talking to kids about media violence

Talking to kids about violence in the media they consume – television, movies, video games, music and the Internet – can help them put media violence into perspective and perhaps diffuse some of its power. 

Managing media in early childhood (birth to 5 years old)

Helping Young Kids Explore Media Safely

Starting around age two, children can begin to explore media. The goal is to build healthy, guided habits.

There are four main strategies to help kids do that. We can:

Curate our kids’ media experiences;

Control who can access our kids and their data;

Co-view media with our kids;

and be our kids’ media Coaches.