Arts Education


“Media analysis is a critical literacy strategy in which commercial media works are examined for the purpose of “decoding” the work – that is, determining the purpose, intended audience, mood, and message of the work, and the techniques used to create it. Through media analysis, students evaluate everyday media, maintaining a critical distance and resisting manipulation by media producers, and they learn about media techniques that they can then use to create or enhance their own works. Key concepts of media analysis include recognition that media construct reality, have commercial implications, contain ideological and value messages, and have social and political implications.”