Elementary Cycle One

In the Quebec elementary English Language Arts curriculum, representing literacy in different media is a core competency. According to the End-of-Cycle-Outcomes for Cycle One,

Gender Messages in Alcohol Advertising

In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in alcohol ads. In the first half of the lesson, students discuss the nature of gender stereotypes, common male and female stereotypes, and where these stereotypes come from. Students also explore why adolescents are a particularly vulnerable group when it comes to stereotypes about gender and gender relationships. In the second half, students view and discuss alcohol ads that integrate gender stereotypes into messaging about drinking.

MediaSmarts Mom to offer advice for families in today’s digital world

Ottawa (April 3, 2013) - Canadian parents who are worried about managing their children’s media world now have help as MediaSmarts unveils a new blog dedicated to parents.

‘MediaSmarts Mom’ blogger Andrea Tomkins will bring her thoughts, recommendations, and tips from the perspective of a mother who’s raising her kids in a constantly evolving media age.

Outcome Chart - Alberta - Career and Technology 7

Outcome Chart - Alberta - Career and Technology 7

Outcome Chart - Alberta - Career and Technology 8

Outcome Chart - Alberta - Career and Technology 8

Your Online Resume

In this lesson, students learn that their online presence is like a resume that can help them – or hurt them – in their future personal and professional lives. The lesson begins by having students do a self-appraisal of their online resume. Students will review steps for limiting the negative impact of things they’ve posted online. Students then think about people whom they consider to be heroes or role models, identify the characteristics that make them admire these people, and discuss what those people did in order to be seen so positively. Finally, students learn tools and strategies for consciously building a positive online brand and develop a communications plan for doing so.

Outcome Chart - British Columbia - Career Education 4-5

This outcome chart contains media-related learning outcomes from the BC Career Education 4-5 curriculum, with links to supporting resources on the MediaSmarts site.

Drama 20

Overall Expectations:

CP20.3 Investigate artistic voice and perspectives of the “other”(e.g., marginalized individuals and communities, silenced people in history, powerful figures, celebrities, extraterrestrials, fictional characters) through works of dramatic art.

Specific Expectations:

c. Discuss issues of appropriation of culture, ideas and voice and its connection to respect, integrity, intellectual property and the representation of own and others’ work in drama and theatre.

Wacky Media Songs: Reading Media

This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on how media are made, how different media and genres tell stories and communicate meaning, and the affordances and defaults of different networked media.