Digital Media Literacy Framework

Young Canadians need to be able to make good choices about privacy, ethics, safety and verifying information when they’re using digital media, and they need to be prepared to be active and engaged digital citizens. Based on our ground-breaking research on digital literacy education in Canada – and linked to existing curriculum outcomes for each province and territory – MediaSmarts’ model curriculum that provides a framework for integrating digital literacy in Canadian schools. The framework draws on our research to identify nine essential skill topics that students need to know and provides resources in each category and at every grade level.

Talking to your kids about pornography

It is natural for adolescents to be curious about sex: MediaSmarts’ research suggests that one in six grade 7- 11 students use the Internet to look for information about sexual health. Twenty percent of kids that age look for pornography online, but a third see it without looking for it — and close to half take steps to keep from seeing it.

Cell Phones and Texting, Digital Citizenship, Internet & Mobile, Pornography, Sexual Exploitation, Social Networking, Young Canadians In A Wired World

Resources for families and educators staying home during COVID-19

We’ve put together some of our best resources to help you and your family manage during these uncertain times.

Authenticating Information, Digital Citizenship, Digital Health, Media Literacy 101, Parents, Resources

Marketing and Consumerism - Special Issues for Tweens and Teens

One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12).

Marketing & Consumerism

Press Play

On Saturday, September 26, 2009, the US network Nickelodeon did something unusual: it switched itself off. This was in observance of the "Worldwide Day of Play," an event Nickelodeon inaugurated in 2004. The network -- along with its sister channels Noggin, the N, and Nicktoons, and their associated Web sites -- went dark for three hours to encourage its young viewers to "ride a bike, do a dance, kick a ball, skate a board, jump a rope, swing a swing, climb a wall, run a race, do ANYTHING that gets you up and playing!"

Events, Internet & Mobile, Marketing & Consumerism, Parents, Professional Development, Television

Companion reading

Once you’ve found information online – or someone has shared it with you – how do you know if it’s true, or at least credible? In other words, how do you verify the information? The internet is a unique medium in that it allows anyone – not just experts – to write on any topic and to broadcast it to a wide audience.

Authenticating Information

Quebec Competencies Chart - Marketing to Teens: Gender Roles in Advertising

Quebec Competencies Chart - Marketing to Teens: Gender Roles in Advertising

Digital Media Literacy Framework - Grades K-3

In grades 2-3, students are still not yet able to think critically about technology, accepting online environments and activities at face value. However, their growing independence means they are looking for more information online, and they are starting to integrate computers and the Internet into their daily lives.