Co-Viewing With Your Kids

One of the most important things you can do to raise media-savvy kids is what’s called shared media engagement. That includes listening to their music, watching TV, movies and videos together, getting to know their favourite apps and playing the games they enjoy. It also includes talking to them about their media lives: what they like, what they’re excited about or looking forward to, and what worries or annoys them. While just being with them is an important step, this is also a great opportunity to help your kids think critically about the media they consume, by asking them questions about it and, sometimes, answering back.

Internet & Mobile, Movies, Music, Television, Video Games

Board of Directors

MediaSmarts is governed by an elected, volunteer Board of Directors.

Video media industries

The commercial features and distribution models of the movie, traditional television, streaming video and online video industries each exert an influence on the type of content produced, how it's crafted and how audiences engage with it.

Movies, Television

Privacy impacts of advertising and marketing

One of the oldest adages in marketing is “Half the money I spend on advertising is wasted, but I don’t know which half.” It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.

Marketing & Consumerism, Privacy

What Influences Our Media Use?

MediaSmarts’ research shows that on average, Canadian youth spend 1-2 hours per day using digital devices each weekday (not counting time spent using them for schoolwork) and more than three hours per weekend day. Average weekday screen time, therefore, falls just within the range recommended by the Canadian Pediatric Society’s Digital Health Task Force, though weekend screen time does not. Other research has found that more than a third (37 percent) of Canadian youth exceeded screen time recommendations in 2023. There are often significant differences, though, between how much time we think we’re spending on media and how much time we actually spend.

Excessive Internet Use

Deconstructing Online Hate

The internet has become a prime means of communication worldwide and this unprecedented global reach – combined with the difficulty in tracking communications – makes it an ideal tool for extremists to repackage old hatred, raise funds and recruit members. As the internet has grown and changed, hate groups and movements have adapted, creating websites, forums and social network profiles, becoming active in spaces such as online games and even creating parallel versions of services such as Twitter, YouTube and GoFundMe.

Internet & Mobile, Online Hate

Strategies for Fighting Cyberbullying

Cyberbullying is everyone’s business and the best response is a pro-active or preventative one. From the outset, we can reduce the risks associated with internet use if we engage in an open discussion with our children about their online activities and set up rules that will grow along with them. Cyberbullying is strongly connected with moral disengagement – the ways we can fool ourselves into thinking it’s all right to do something we know is wrong or to not do something we know is right – so activating kids’ empathy and moral judgment is a key aspect of preventing both offline and online bullying.

Cyberbullying, Digital Citizenship, Internet & Mobile

Sexting and youth: Confronting a modern dilemma

It’s hard to think of a recent digital technology issue that’s captured the public imagination more than sexting. This may be because it combines elements of the classic moral panic with more modern “technopanic,” provoking worries not just about the morality of our children – and, in particular, young girls – but also about the possible effects of technology on how we grow, think and behave. As with most panics, of course, the issue is substantially more complicated and less sensational than we perceive it to be, and while it’s unlikely that our worries about sexting will ever seem in retrospect to be as absurd as our grandparents’ fears about crime comics, MediaSmarts’ new data shows that many of our beliefs and assumptions on the subject need closer examination.

Cell Phones and Texting, Digital Citizenship, Internet & Mobile, Sexting, Sexual Exploitation, Social Networking

How Marketers Target Kids

Advertising: It’s everywhere No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day. At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.

Marketing & Consumerism