What Influences Our Media Use?

MediaSmarts’ research shows that on average, Canadian youth spend 1-2 hours per day using digital devices each weekday (not counting time spent using them for schoolwork) and more than three hours per weekend day. Average weekday screen time, therefore, falls just within the range recommended by the Canadian Pediatric Society’s Digital Health Task Force, though weekend screen time does not. Other research has found that more than a third (37 percent) of Canadian youth exceeded screen time recommendations in 2023. There are often significant differences, though, between how much time we think we’re spending on media and how much time we actually spend.

Deconstructing Online Hate

The internet has become a prime means of communication worldwide and this unprecedented global reach – combined with the difficulty in tracking communications – makes it an ideal tool for extremists to repackage old hatred, raise funds and recruit members. As the internet has grown and changed, hate groups and movements have adapted, creating websites, forums and social network profiles, becoming active in spaces such as online games and even creating parallel versions of services such as Twitter, YouTube and GoFundMe.

Strategies for Fighting Cyberbullying

Cyberbullying is everyone’s business and the best response is a pro-active or preventative one. From the outset, we can reduce the risks associated with internet use if we engage in an open discussion with our children about their online activities and set up rules that will grow along with them. Cyberbullying is strongly connected with moral disengagement – the ways we can fool ourselves into thinking it’s all right to do something we know is wrong or to not do something we know is right – so activating kids’ empathy and moral judgment is a key aspect of preventing both offline and online bullying.

Sexting and youth: Confronting a modern dilemma

It’s hard to think of a recent digital technology issue that’s captured the public imagination more than sexting. This may be because it combines elements of the classic moral panic with more modern “technopanic,” provoking worries not just about the morality of our children – and, in particular, young girls – but also about the possible effects of technology on how we grow, think and behave. As with most panics, of course, the issue is substantially more complicated and less sensational than we perceive it to be, and while it’s unlikely that our worries about sexting will ever seem in retrospect to be as absurd as our grandparents’ fears about crime comics, MediaSmarts’ new data shows that many of our beliefs and assumptions on the subject need closer examination.

How Marketers Target Kids

Advertising: It’s everywhere No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day. At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.

Marketing & Consumerism - Special Issues for Young Children

Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.

Media and Girls

They have ads of how you should dress and what you should look like and this and that, and then they say, 'but respect people for what they choose to be like.' Okay, so which do we do first?" 

Kelsey, 16, quoted in Girl Talk

Become Aware of Your Own Biases

One of the hardest things about being a responsible sharer is to be aware of your own biases, the reasons why you might be more likely to believe something without evidence. These are aspects of the way we think that can lead us to accept false statements, reject true ones, or simply not ask enough questions.

What is AI?

This guide provides an overview of what AI is – and in particular Generative AI – and gives two examples of main AI tools you are likely to encounter. Then it explains some key ethical and social issues related to Generative AI.

Body image – Digital media

Digital media such as social networks and video games have become increasingly important in the lives of children and youth. Even when young people are consuming other media, such as TV, music and movies, they’re likely to be doing it through the internet. As well, nearly all the media they consume, from TV shows to toys, have web pages, virtual worlds, video games or other digital spinoffs associated with them.