Fair Dealing for Media Education

In Canada, consumers have certain rights to use copyrighted material without permission or license from the owner of the copyright. These rights are defined in the Copyright Act as Fair Dealing exemptions and were redefined in the 2012 changes to the Act. A good knowledge of Fair Dealing can be extremely helpful in understanding what you and your students can do with media in class. It's important to note that the Copyright Act provides very little definition for many of these terms; instead, most of the specifics of Fair Dealing have come from court rulings, and the new exemptions and other changes done in 2012 will likely also be further defined in the same way.

Intellectual Property

Talking to kids about media violence

Talking to kids about violence in the media they consume – television, movies, video games, music and the Internet – can help them put media violence into perspective and perhaps diffuse some of its power. 

Internet & Mobile, Movies, Music, Television, Video Games, Violence

Sex and Relationships in the Media

The pressure put on teens through ads, television, film and new media to be sexually attractive—and sexually active—is profound. Not only that, but media representations of relationships often teach unhealthy lessons.

Gender Representation, Stereotyping

The importance of media education

Media education can help young people put current images and messages about Indigenous people into perspective by helping them understand how the media work, why stereotyping exists, how decisions are made and why “it matters who makes it.” Media education is not about learning the right answers; it’s about consuming media images with an active, critical mind and asking the right questions.

Diversity in Media, Indigenous People

Media Stereotypes

This lesson familiarises students with stereotypes and helps them understand the role that stereotypes play in television’s portrayal of life. The lesson begins with a discussion about the types of stereotypes that are common in media, why stereotypes are used in media, and the possible negative influences of stereotyping. Students will analyze a media character in terms of stereotypes and then create their own character as a way of demonstrating their awareness of stereotyping. To further increase their awareness of stereotypes, students will participate in a number of writing, drawing and viewing activities that include deconstructing segments from television programs, drawing stereotypical and non-stereotypical figures, and writing a poem about stereotypes.

Stereotyping, Television

Media Kids

In this lesson, students deconstruct gender portrayal and depictions of boys and girls in the media. They begin by looking at the appearance and mannerisms of boys and girls in TV, movies, ads and comic books and identify any stereotypes that are used. In a series of group activities, students explore gender stereotypes and representation in greater depth, as well as compare these representations to their own life experiences.

Gender Representation, Stereotyping, Television

Police in the Media

This lesson helps students understand the different perceptions of the police force portrayed in the media. Students will learn about the differences between the constructed reality of media and law enforcement in real life and then create their television “cop shows” that provide a more accurate picture of policing. 

Crime Portrayal, Television

Gambling in the Media

This lesson looks at the increasing prominence of gambling in the media, particularly movies and television.

Movies, Online Gambling, Television

Media and morality

The new movie Zero Dark Thirty, which tells the story of the tracking and eventual killing of Osama Bin Laden, has received several Oscar nominations (including Best Picture), but it's attracting another kind of attention as well: several writers, including Jane Meyer at The New Yorker and Peter Maass at The Atlantic, have accused it of condoning or even glorifying the use of torture by US intelligence agencies.

Human Rights, Movies, Television, Violence

Remixing Media

In this lesson, students examine different types of remixes – from works created by editing a single text to ones that draw inspiration from existing texts – in order to develop a definition of “remix.” They learn about the legal considerations in making remixes under the Copyright Act, consider ethical issues around remixing, and develop a code of best practices for remixing. Students will also consider the differences between remixes that are primarily creative versus those that are done for purposes of criticism, and create their own critical remix.

Intellectual Property, Internet & Mobile, Media Production