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Adversmarts: Understanding Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers. 

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Art Exchange

The purpose of the lesson is to facilitate and develop youth art as a form of community engagement and give students the opportunity to explore their experiences with privacy and equality in networked spaces. Students will be presented with several scenarios related to experiences of privacy and (in)equality in networked spaces and how young people have used art to advocate for change. Students will be asked to develop an art project (mural, collage, recorded performances, face/body art, etc.) that they believe best reflects the issues that are important to them. Since the expertise and support to implement an art project vary from classroom to classroom, there are three options for completing this lesson: (i) students design and create their art projects; (ii) students develop a plan to produce an art project without actually creating it; and (iii) students are mentored by professional artists who help them design and implement their art projects.

Digital Citizenship, Internet & Mobile, Media Production

Drama 20

Overall Expectations:

CP20.3 Investigate artistic voice and perspectives of the “other”(e.g., marginalized individuals and communities, silenced people in history, powerful figures, celebrities, extraterrestrials, fictional characters) through works of dramatic art.

Specific Expectations:

c. Discuss issues of appropriation of culture, ideas and voice and its connection to respect, integrity, intellectual property and the representation of own and others’ work in drama and theatre.

Outcome Chart - British Columbia - Social Studies Kindergarten

This outcome chart contains media-related learning outcomes from the British Columbia, Kindergarten, Social Studies curriculum, with links to supporting resources on the MediaSmarts site.

Outcome Chart - Prince Edward Island - Social Studies 9

Unit 2 – Culture in the Global Community

Overall Expectations

SCO 9.2.1 Describe trends that reflect the globalization of culture

Specific Expectations

2.1.1 identify expressions of culture, including language, that are part of contemporary society

2.1.2 describe the most visible, audible, or tactile aspects of culture that are/ have been influenced by globalization

Graphic Arts 20 30

Introduction to Graphic Arts

Overall Expectations:

Demonstrate an understanding of graphic arts through investigating the history, the present, and potential innovations in the future

Specific Expectations:

b. Research and demonstrate a personal and shared understanding of the need for graphic arts as communication.

d. Explore a variety of media (e.g., websites, books, advertisements) to identify components of effective graphic design

Managing media with teens

While they’re not going through as much development as tweens, moving to high school at the beginning of this stage – and moving out of it at the end – can be stressful.

Authenticating Information, Digital Citizenship, Digital Health, Internet & Mobile, Online Hate, Parents, Pornography, Privacy, Sexting, Stereotyping

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