Outcome Chart - Alberta - COM2155: Brand Identity

Brand Identity: Explain the difference between brand and brand identity and how each is important

Outcome Chart - Saskatchewan - Cross Curricular Comptencies K-12

This outcome chart contains media-related learning outcomes from the Saskatchewan, Cross Curricular Competencies K-12, with links to supporting resources on the MediaSmarts site.

Marketing to Teens: Gotta Have It!

In this lesson students identify how we associate social status with  brand name products, and how we believe others perceive us by what we wear. Students will also explore the notion of “brand identity” and how companies use social networks, and advertising strategies to create parasocial relationships with their consumers. To assess their learning, students then independently analyze the identity of a brand of their choice and create a mock ad that more openly communicates its implicit appeal. 

Video Games

In this lesson, students are introduced to the ways video games may impact their mental and physical health. Students start with a reflection on their use of video games, specifically the amount of time they play and the role of games in their lives. This is followed by a class activity based on several key questions relating to the positive and/or negative effects video games may have on our health. Finally, students will be given an opportunity to debate key claims on the health effects of video games.

Wacky Media Songs: Consumer Awareness

This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on recognizing and interpreting advertising, branding and consumerism.

Wacky Media Songs: Community Engagement

This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on students’ ability to influence positive social norms in online spaces and to speak out as active, engaged citizens.

Wacky Media Songs: Ethics and Empathy

Level: Grade K to 3

About the Author: Matthew Johnson, Director of Education, MediaSmarts.

Duration: 10-15 minutes per activity

This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.

Healthy Active Living Education 11-12

In Ontario, media components are included throughout the Healthy Active Living Education curriculum, especially within the Healthy Living Strand:

Canadian and World Studies, Grades 11-12

The Ontario Canadian and World Studies curriculum covers topics that pertain to media education. The Canadian and world studies program encompasses five subjects: economics, geography, history, law, and politics; all subjects that encompass media education themes. The grade eleven and twelve curriculum document, Canadian and World Studies, include the following goal:

Healthy Active Living Education 9-10

In Ontario, media components are included throughout the Healthy Active Living Education curriculum, especially within the Substance Use and Abuse and Living Skills Strand: