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Just a Joke? Printable activity sheet 

This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity. 

Cyber Security, Internet & Mobile, Online Hate, Social Networking

Privacy Pursuit: The Value of Privacy

In this lesson, students learn how their personal information is key to how most of the “free” apps and platforms they use make money. They learn practical strategies and tools for managing their privacy and plan how these can be used to limit what audiences have access to their personal information.

Internet & Mobile, Privacy

Body image and social media: Escaping the comparison trap

In this lesson, students consider the ways in which social media may prompt them to compare themselves with others, and the impacts that can have on body image and self-esteem. They analyze how the features, algorithms and culture of the social networks they use may affect them and will produce “paper prototypes” of redesigned social media apps that promote more healthful use. Finally, students reflect on how they can change how they use the existing apps to be more like their redesigned versions.

Body Image, Internet & Mobile, Social Networking

Media Literacy for the 2024 Provincial General Election in British Columbia

This lesson package is designed to be modular, allowing teachers to choose activities that are most relevant to their students. The lesson includes: an opening “minds on” activity that introduces essential concepts of election-related misinformation, helps students retrieve prior knowledge, and shows the relevance of the topic;  several activities which teachers can choose from based on the needs and context of their classes; a closing activity that introduces students to different strategies for verifying election-related information, including the idea of turning to a best single source (in this case, Elections BC). They then learn and practice engaging in active citizenship by responding to election-related disinformation.

Authenticating Information, Journalism & News, Marketing & Consumerism

Tobacco Labels

In this lesson, students debate the effectiveness of health warning labels on tobacco products.

Marketing & Consumerism, Tobacco Marketing

Behaving Ethically Online: Ethics and Empathy

In this lesson, students are introduced to the idea that “hot” emotional states can make it harder for them to control how they act. They also discuss the concept of empathy and look at how digital communication can make it harder to feel empathy for other people. Students then read scenarios that portray two sides of an online conflict and consider how to resolve them, using their discussion to build a list of tools for emotional management and conflict resolution online. Finally, students create their own scenario and explain how it could be resolved.

Digital Citizenship, Digital Health, Internet & Mobile, Online Ethics

Mirror Image

In this lesson, students learn tobacco and nicotine advertising through the “rules of notice” of visual media. Students move from identifying factual design elements to interpreting their emotional impact and evaluating the broader societal implications of these constructions. Students then create an original counter-advertisement or parody ad that challenges industry narratives and unmasks manipulation.

Body Image, Gender Representation, Marketing & Consumerism, Tobacco Marketing

Introducing AI

In this lesson, students learn that AI tools are computer programs that follow patterns instead of thinking like humans. They explore how this can lead AIs to make mistakes and importance of having humans supervise and correct them. Students practice creating “robot rules” and then design a "Trashbot" that will recognize and pick up trash in the classroom.

Artificial intelligence, Authenticating Information, Digital Citizenship, Internet & Mobile

Selling Tobacco

In this lesson, students investigate how tobacco companies frame their products in different ways for different audiences.

Marketing & Consumerism, Tobacco Marketing

Alcohol Advertising Online

In this lesson, students their personal experiences with alcohol influencers and then analyze some examples of paid and unpaid influencer posts featuring alcohol. They learn about the CRTC Code for Broadcast Advertising of Alcoholic Beverages to understand current Canadian regulations and then explore the ethical and regulatory issues around regulating alcohol promotion in social media.

Alcohol Marketing, Digital Health, Internet & Mobile, Marketing & Consumerism, Online Marketing

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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