$uper Bowl
The Super Bowl has long been seen as the “tent pole” of American consumer culture: an annual game that routinely pulls in viewers at a scale otherwise achieved only by one-off events like series finales and celebrity car chases. It actually drives sales of TVs: the Retail Advertising and Marketing Association reports that 2.5 million people plan to buy a new TV for the express purpose of watching the game, part of an overall $8.7 billion in Super Bowl-related consumer spending.

I remember when the iPad was first released back in 2010. Shortly after it came out, Tom Cruise and Katie Holmes were spotted at a restaurant letting their daughter Suri, who was four years old at the time, play on their iPad while they waited for their food.