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Privilege in the Media - Overview

Privilege is the relative benefit that a group enjoys as a result of the discrimination or oppression of other groups. When we think about racism and discrimination, we often envision acts of deliberate meanness or quantifiable oppression of a disadvantaged group – hurtful words, tasteless jokes, deliberate exclusion from work or school, acts of violence, and so on – but it can just as easily take the form of privileges given to members of a more advantaged group.

Diversity in Media, Privilege in the Media

Prince Edward Island

 

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Children and advertising

Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.

Marketing & Consumerism

Online Sexual Predators

The nature of online sexual exploitation is widely misunderstood: “Instead of pedophiles (ie individuals with sexual interests in children) preying on young children, most Internet-initiated sex crimes involve young adults (mostly men) who target and seduce teenagers into sexual encounters.” Similarly, child sexual abuse material is most frequently produced by victims’ family members, with fathers being the single most common perpetrators. Even in cases of sextortion, 60 percent of youth who are victims know the perpetrators offline.

Digital Citizenship, Internet & Mobile, Sexual Exploitation

Body Image – Traditional Media

Traditional media like film, print and music still have a significant impact on young people’s body image. Research has found that even news coverage can promote weight bias by how it portrays people in larger bodies, both in photographs and in how it frames weight and health.

Body Image, Gender Representation

English Language Arts 7-9 Overview

Each Atlantic Province follows closely the Atlantic Provinces Education Foundation Framework for English Language Arts. In this Framework, media literacy is integrated throughout the English Language Arts curriculum under the general learning outcomes of Speaking and Listening, Reading and Viewing and Writing and Other Ways of Representing.

The following excerpt from Atlantic Canada English Language Arts Curriculum, Grades 7-9, details how media education has been integrated into the Atlantic curriculum.

How the Media Defines Masculinity

Families, friends, teachers and community leaders all play a role in helping boys define what it means to be a man. Mainstream media representations also play a role in reinforcing ideas about what it means to be a “real” man in our society. In most media portrayals, male characters are rewarded for self-control and the control of others, aggression and violence, financial independence and physical desirability: “for boys, violence and dominance are aligned with norms of masculinity.”

Gender Representation, Stereotyping

2SLGBTQ+ Representation in Other Media

2SLGBTQ+ people have been involved in producing their own media for as long as alternative media has existed, but with the advent of the electronic age and cheaper and more accessible electronic devices for production, there has been an explosion of 2SLGBTQ+-produced media of all kinds. The following section explores the ways that 2SLGBTQ+ people have sought to claim space for themselves within media and culture.

Blogging, Comics, Diversity in Media, 2SLGBTQ+ Representation, Stereotyping, Video Games

Television - Special Issues for Young Children

Parents of young children need to actively manage and control TV viewing in the home. Children need a variety of activities for healthy development and television can be a fun and educational part of a child's daily routine, if managed properly.

Television

Pagination

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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