Junk Food Jungle

This lesson familiarizes children with how and why “junk food” is advertised to kids. The lesson starts with an introduction to advertising and a discussion of the gimmicks involved in food advertising to kids. Students discuss the various foods they see advertised in their daily lives versus the ones they don’t see, drawing important points from this data. With this information in mind, students complete an advertising log and also choose an advertisement and analyzing its subject matter in relation to what they have just learned.

Food Marketing, Marketing & Consumerism, Television

Guest blog: How Canadian is CanCon?

Have you ever wondered why Canadian private broadcasting networks such as CTV and CanWest air certain television programs over others? Why, for instance, does CanWest air House, or CTV air Grey’s Anatomy, over other television programs?

Resources, Television

Understanding the Rating Systems

Rating systems can be helpful when trying to choose appropriate movies, but with many different systems in use in Canada, they can also be very confusing. To help make sense of the differences, here's an overview of all the systems currently in use.

Television

Screen-Free Week

Screen-Free Week is an annual event that traditionally takes place in May. Each year people from around the world make a conscious decision to turn off screens of all kinds for the week.

Digital Health, Excessive Internet Use, Internet & Mobile, Parents, Resources, Television, Video Games

Advertising All Around Us - Lesson

This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives.

Marketing & Consumerism, Movies, Television

Images of Learning: Elementary - Lesson

This lesson helps students become more aware of the stereotypes associated with portrayals of students and teachers on TV. (It is also a good follow-up to the elementary lesson TV Stereotypes.)

Stereotyping, Television

Exposing Gender Stereotypes - Lesson

This is the first of three lessons that address gender stereotypes. The objective of this lesson is to encourage students to develop their own critical intelligence with regard to culturally inherited stereotypes, and to the images presented in the media - film and television, rock music, newspapers and magazines.

Body Image, Gender Representation, Movies, Music, Stereotyping, Television

Television - Special Issues for Young Children

Parents of young children need to actively manage and control TV viewing in the home. Children need a variety of activities for healthy development and television can be a fun and educational part of a child's daily routine, if managed properly.

Television

Television Broadcast Ratings - Lesson

This lesson introduces students to the theory behind television ratings and encourages them to explore the commercial pressures driving the medium.

Television

Images of Learning: Secondary - Lesson

This lesson helps students become more aware of the stereotypes associated with portrayals of students and teachers on television and on film.

Movies, Stereotyping, Television