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Truth or Money - Lesson

In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.

Marketing & Consumerism, Tobacco Marketing

Facing Media Violence: Counting & Discussing Violence on the Screen

This lesson helps children become aware of the types of violence that appear in the media, the frequency with which these acts occur, and how they respond to these acts. It begins with a guided discussion about the different types of violence and then, how violence is portrayed in the media. Using worksheets, students then survey the shows they enjoy for acts of violence and then, as a class, compile and discuss their findings.

Television, Violence

Tobacco Labels

In this lesson, students debate the effectiveness of health warning labels on tobacco products.

Marketing & Consumerism, Tobacco Marketing

Thinking Like a Tobacco Company: Grades 7-9 - Lesson

In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.

Marketing & Consumerism, Tobacco Marketing

Who's Telling My Story?

In this lesson students learn about the history of blackface and other examples of majority-group actors playing minority-group characters such as White actors playing Asian and Aboriginal characters and non-disabled actors playing disabled characters.

Indigenous People, Diversity in Media, Movies, Persons with Disabilities, Privilege in the Media, 2SLGBTQ+ Representation, Religion, Stereotyping, Television, Visible Minorities

Selling Tobacco - Lesson

In this lesson, students explore how tobacco advertising has evolved over the past sixty years.

Tobacco Marketing

Gender and Tobacco - Lesson

In this lesson, students explore gender-related influences on smoking.

Gender Representation, Marketing & Consumerism, Tobacco Marketing

Video Production of a Newscast - Lesson

In this lesson, students will produce a 20 minute news broadcast.

Journalism & News, Media Production, Television

Teaching Media: Thinking About Media

In this lesson, children begin to think about basic concepts such as how audiences interpret meaning, and the constructed world of television and film.

Movies, Television

Teaching Media: Media Techniques

In this lesson, students learn how different media use different techniques to communicate meaning.

Television

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