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2SLGBTQ+ Representation in the Media

No longer relegated to the realms of innuendo and secrecy, today we see a wide range of gender identities and sexual orientations represented on television and in mainstream film alongside cisgender people. 2SLGBTQ+ (two-spirit, lesbian, gay, bi-sexual, trans, queer and gender and sexually diverse communities) people see their reflections on screen in a wide variety of roles. And yet, there remain many challenges.

Diversity in Media, 2SLGBTQ+ Representation, Stereotyping

2SLGBTQ+ Representation in Advertising

As in other media, 2SLGBTQ+ people have gained a greater and more widely visible presence within the advertising world, with ad agencies courting the “Pink Dollar.” This is not surprising, considering that the 2SLGBTQ+ audience is estimated to be worth around $917 million in buying power.[1]

Diversity in Media, Marketing & Consumerism, 2SLGBTQ+ Representation, Stereotyping

2SLGBTQ+ Representation in Other Media

2SLGBTQ+ people have been involved in producing their own media for as long as alternative media has existed, but with the advent of the electronic age and cheaper and more accessible electronic devices for production, there has been an explosion of 2SLGBTQ+-produced media of all kinds. The following section explores the ways that 2SLGBTQ+ people have sought to claim space for themselves within media and culture.

Blogging, Comics, Diversity in Media, 2SLGBTQ+ Representation, Stereotyping, Video Games

Strategies for Engaging with LGBTQ2S+ Representation in Media

Though 2SLGBTQ+ characters, situations and themes are becoming increasingly prevalent in the media, it is sometimes difficult to interpret representations.

Diversity in Media, 2SLGBTQ+ Representation, Stereotyping

2SLGBTQ+ Representation in Film and Television

When discussing media representation of various groups, especially those we consider marginalized, stereotypes are often a primary concern. But sometimes, breaking a stereotype doesn’t go quite far enough, and the issue can be a little more complicated than merely determining whether or not a character is represented in a positive or negative way. The section that follows explores different approaches to queer content by analyzing various ways that popular media have used characterized LGBTQ people.

Diversity in Media, Movies, 2SLGBTQ+ Representation, Stereotyping, Television

That’s Not Me: Addressing diversity in media

Teachers who include media literacy in their classrooms often face issues that don’t arise in other subjects. Nothing illustrates this better than the issue of diversity in media. It’s not unreasonable for teachers to see the topic as a can of worms and be concerned about offending students and their parents – not to mention worrying about what the students themselves might say. At the same time, it’s a topic that is simply too important to be ignored: what we see in media hugely influences how we see others, ourselves and the world. As a result, an ability to analyze media depictions of diversity is not only a key element of being media literate, it’s essential to understanding many of the social issues and concerns that we face as citizens. That’s why Media Awareness Network has developed That’s Not Me – a new online tutorial for professional development to help educators and community leaders approach this issue through key concepts of media literacy.

Indigenous People, Diversity in Media, Parents, Persons with Disabilities, 2SLGBTQ+ Representation, Religion, Stereotyping, Television, Visible Minorities

Bias in News Sources

In this lesson students consider the meaning of the words “bias” and “prejudice” and consider how bias may be found even at the level of individual words due to connotation.

Diversity in Media, Indigenous People, Journalism & News, Persons with Disabilities, Privilege in the Media, 2SLGBTQ+ Representation, Religion, Stereotyping, Visible Minorities

Miscast and Seldom Seen - Lesson

In this lesson students consider how well their favourite TV shows, movies and video games reflect the diversity of Canadian society.

Diversity in Media, Indigenous People, Movies, Persons with Disabilities, 2SLGBTQ+ Representation, Religion, Stereotyping, Television, Video Games, Visible Minorities

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