Managing media with teens
While they’re not going through as much development as tweens, moving to high school at the beginning of this stage – and moving out of it at the end – can be stressful.

While they’re not going through as much development as tweens, moving to high school at the beginning of this stage – and moving out of it at the end – can be stressful.

One of the most famous images of online life is the New Yorker cartoon captioned “On the Internet, nobody knows you're a dog.” The cartoon, published in 1993, was hugely influential in fixing an image in the public imagination of the Internet as a place where anonymity reigned. It did not take long for that humorous view of anonymity to take on a darker cast, as parents began to fear that Internet predators would use this invisibility to lure their children in the guise of twelve-year-old girls. It's instructive, though, to realize just how long ago this cartoon was published, and how much the Internet has changed since then.

Building on MediaSmarts’ findings on youth and privacy from our Young Canadians in a Wired World research, our new qualitative study, To Share or Not to Share: How Teens Make Privacy Decisions about Photos on Social Media examines the reasoning that teens apply when sharing photos online.

It's been widely said that attention is the currency of the 21st Century. In an age where media occupy an increasingly central role in our lives, the need to have that media focused on you becomes intense. For no-one is this more true than for children and teens, who now expect to be connected twenty-four hours a day and for whom the Internet and cell phones are essential parts of their social lives. An interesting Facebook page, amusing Tweets, outrageous YouTube videos, even shocking photos sent by cell phone -- most of us are aware of the ways that young people seek their peers' attention. In today's media environment, is it still possible to teach young people the value of privacy? What, indeed, does the idea of privacy even mean to today's children and teens?

With all the recent attention focused on stories of teenagers charged with distributing child pornography for taking sexually suggestive pictures of themselves, jobs lost due to Facebook and MySpace entries, and libel suits over blog posts, people are justifiably concerned about the permanence of material posted to the Internet. Many a teacher or parent has had to carefully explain to children or teens that whatever they post online might be seen by people other than the intended audience, and might be out there for a very long time.

Do young people care about privacy? Participants in MediaSmarts’ 2012 focus groups told us that they valued their privacy highly, despite being enthusiastic participants in platforms and activities that adults see as being about nothing but sharing and broadcasting. Looking at the findings from our Young Canadians in a Wired World survey of more than five thousand students from every province and territory in Canada, we can begin to understand that contradiction: young people may not care that much about what we think of as privacy, but they care very much about control – control over who can see what they post, over who can track them digitally and, most especially, over how other people see them.

Contrary to stereotypes, youth do care about their privacy.

Thanks to the networked nature of the internet, in which information is always flowing both ways, there's no shortage of ways for apps, devices and websites to collect information about us.