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Online Marketing to Kids: Protecting Your Privacy

This lesson introduces students to the ways in which commercial apps and websites collect personal information from kids and to the issues surrounding children and privacy on the Internet. Students begin by considering how comfortable they would be with people knowing various things about them, and then watch and discuss a video which explains how targeted advertising works. They then explore the idea of targeted advertising through a class exercise in which Prince Charming tries to target Cinderella with an ad for glass slippers, and then analyze how their own personal information might be used to target them with ads. In the second part of the lesson, students are introduced to privacy policies and how they are rated by the website Terms of Service, Didn’t Read. They read and analyze the site’s rating for a popular app and then learn ways to limit data collection. In an extension activity, students are introduced to the idea of “dark patterns” and imagine how the Wicked Queen might use them to convince Snow White to accept “poison” cookies.

Digital Citizenship, Internet & Mobile, Marketing & Consumerism, Online Marketing, Privacy

Playing With Privacy

In this lesson, students are introduced to the idea that their gaming experiences may compromise their personal information.

Privacy, Video Games

So, you want to become a parenting influencer

If you are a parent and you’ve been thinking of starting a blog, writing for parenting magazines, or becoming a social media influencer in the parent sphere, keep reading.

Blogging, Parents, Privacy, Social Networking

Cyber Choices (Grades 3-5)

Cyber Choices is an interactive game designed to help students in grades 3 to 5 develop the skills and habits they need to make safe and responsible choices online. Cyber Choices lets students explore four different stories that cover key issues such as making good choices about their own and others’ personal information, dealing with cyberbullying (as both a target and a witness) and managing online conflict. 

Cell Phones and Texting, Cyberbullying, Digital Citizenship, Digital Health, Excessive Internet Use, Internet & Mobile, Online Ethics, Privacy, Social Networking, Video Games

Unpacking the Black Box: Explaining Algorithms and AI

In this lesson, students learn about algorithms and AI, how they work, how they impact our lives on the internet, and ethical considerations. The lesson begins with a class discussion on algorithms. Students will discuss how AIs reinforce real-world biases, the difficulties in identifying how AIs make decisions, what information algorithms use to make choices, and how that information impacts the types of decisions AIs make. Finally, students will demonstrate their knowledge by researching and designing an infographic on a field that uses algorithms to make decisions. This lesson aims to build critical thinking skills by examining how AI algorithms work, investigating the biases and impacts of AI decision-making, and reflecting on how the implications to their own lives.

Artificial intelligence, Internet & Mobile, Privacy

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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