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Don’t show them the money, talk about it

As part of digital media literacy, I think it is important to learn about financial literacy too. As our kids get older and we open bank accounts for them, they get jobs, buy their own items etc., having a sense of financial literacy is a must.

Cyber Security, Marketing & Consumerism, Online Marketing, Parents

Raising a Generation of Data Defenders

How can you help pre-teens understand the value of their personal information and empower them to take steps to manage and protect it? Data Defenders, an educational game for children ages 10 to12, lifts the curtain on data collection by showing how apps and games can find out all kinds of things about them and by providing steps they can take to control the collection of personal information online.

Internet & Mobile, Online Marketing, Parents, Privacy

Data Defenders: Understanding data collection online

In this lesson, students explore the concepts relating to data collection that are introduced in the educational game Data Defenders. The lesson will underscore for students the idea that their data is valuable and worthy of careful management by analyzing the platforms, applications and websites they use through the lens of the five privacy tools (which address the five principal ways data is collected online) introduced in Data Defenders. Finally, students consider how to apply these tools to their own online activities.

Digital Citizenship, Online Marketing, Privacy

The Privacy Dilemma

In this lesson students learn the ways that the apps they use are designed to encourage them to share more information—both with other users and with the apps themselves. They are then introduced to the idea of persuasive design or “dark patterns” and investigate whether these are used to make it more difficult to opt out of data collection on popular apps. Finally, the class creates a “rogues’ gallery” to help them identify dark patterns when they encounter them.

Digital Citizenship, Internet & Mobile, Online Marketing, Privacy, Social Networking

Online Marketing to Kids: Protecting Your Privacy

This lesson introduces students to the ways in which commercial apps and websites collect personal information from kids and to the issues surrounding children and privacy on the Internet. Students begin by considering how comfortable they would be with people knowing various things about them, and then watch and discuss a video which explains how targeted advertising works. They then explore the idea of targeted advertising through a class exercise in which Prince Charming tries to target Cinderella with an ad for glass slippers, and then analyze how their own personal information might be used to target them with ads. In the second part of the lesson, students are introduced to privacy policies and how they are rated by the website Terms of Service, Didn’t Read. They read and analyze the site’s rating for a popular app and then learn ways to limit data collection. In an extension activity, students are introduced to the idea of “dark patterns” and imagine how the Wicked Queen might use them to convince Snow White to accept “poison” cookies.

Digital Citizenship, Internet & Mobile, Marketing & Consumerism, Online Marketing, Privacy

Data Defenders Guide for Parents

The Data Defenders game teaches children and pre-teens about personal information and its value, and introduces them to the different ways they can manage and protect their personal information on the websites and apps they enjoy.

Internet & Mobile, Online Marketing, Privacy

Talking to kids about vaping

Even though you're competing against peer pressure and million-dollar marketing campaigns, research has shown that kids are less likely to get involved in smoking or vaping if they've discussed them with their parents. Talking to our kids about tobacco and cannabis advertising will help them to recognize when they're being advertised to and identify the tricks companies use to normalize teen smoking and vaping, and make their products seem safer and less addictive than they really are.

Here are some tips on talking to kids about vaping, tobacco and cannabis advertising.

Marketing & Consumerism, Online Marketing, Tobacco Marketing

Protecting Your Privacy on Commercial Apps and Websites

Almost all of kids’ favourite apps and websites make money from targeted advertising, which uses their personal information to choose which ads to show them. Many of them also sell the data they collect to data brokers, which use information from many sources to make detailed profiles of users. Some also share it with other apps that are owned by the same company, such as Google and YouTube or Instagram and Facebook. 

Cyber Security, Internet & Mobile, Online Marketing, Privacy

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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