Skip to main content
  • English
  • Français

Footer Social Media Icons

  • Facebook
  • Twitter
  • YouTube
  • Instagram
  • RSS
  • TikTok
Home
  • Home
  • Digital Media Literacy
    • General Information
    • Media Issues
    • Digital Issues
    • Educational Games
    • Media Literacy Week
    • Workshops
  • Research and Evaluation
    • Our Approach
    • What We Do
    • Research Reports
    • Young Canadians in a Wireless World
  • For Parents
  • Teacher Resources
    • Find Lessons & Resources
    • Digital Media Literacy Outcomes by Province & Territory
    • Digital Media Literacy Framework
    • Media Literacy 101
    • Digital Literacy 101
  • Blog
  • Get Involved
    • Become a donor
    • Become a volunteer
    • Become a Corporate Partner
    • Media Literacy Week
    • Teen Fact-Checking Network

Breadcrumb

  1. Home

Alcohol on the Web - Lesson

In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.

Alcohol Marketing, Digital Health, Internet & Mobile, Marketing & Consumerism, Online Marketing

Data Defenders: Understanding data collection online

In this lesson, students explore the concepts relating to data collection that are introduced in the educational game Data Defenders. The lesson will underscore for students the idea that their data is valuable and worthy of careful management by analyzing the platforms, applications and websites they use through the lens of the five privacy tools (which address the five principal ways data is collected online) introduced in Data Defenders. Finally, students consider how to apply these tools to their own online activities.

Digital Citizenship, Online Marketing, Privacy

The Invisible Machine: Big Data and You

In this lesson, students examine a fictional social network profile to learn how online platforms collect data about their users. They then read an article that explains how platforms use this data and explores some of the issues this raises. Finally, they create a mind map of their own online data profile and reflect on how the data they post may be collected and used by others.

Internet & Mobile, Online Marketing, Privacy, Social Networking

Review: New Media Education Resources

This collection of articles on media education around the world will fulfill an important need: informing us of the struggle to critically understand the global implications of media education.

Professional Development, Resources

Raising a Generation of Data Defenders

How can you help pre-teens understand the value of their personal information and empower them to take steps to manage and protect it? Data Defenders, an educational game for children ages 10 to12, lifts the curtain on data collection by showing how apps and games can find out all kinds of things about them and by providing steps they can take to control the collection of personal information online.

Internet & Mobile, Online Marketing, Parents, Privacy

Changing the World, Online and Off

The classic 1985 science fiction novel Ender's Game is one of several books of that period that foresaw both the advent of the Internet and its eventual importance in society. While certain aspects of its portrayal seem dated – in particular, it more resembles the text-based bulletin board systems of the time than today's graphic Web – one element stands out as being particularly prescient: the use of the Internet to allow youth to participate fully in society. While today's young people aren't using the Internet to take over the world, as the characters in the novel do, they are increasingly using it to change the world, and more and more teachers are using the Internet to bring civic engagement into the classroom.

Events, Internet & Mobile, Professional Development, Resources

Can You Spot the Ad?

In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.

Authenticating Information, Digital Citizenship, Internet & Mobile, Marketing & Consumerism, Online Marketing

Adversmarts: Introduction to Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

In time for Safer Internet Day, new resources to fight cyber bullying

Today is Safer Internet Day, an annual international event sponsored by Insafe to promote a safer Internet for children. Recent research on Internet life has shown that the greatest threat to kids online comes from kids themselves, both in the form of risky behaviour and online harassment, or cyber bullying. Cyber bullying can take forms such as harassing e-mails or text messages, social exclusion and spreading private photos and videos, among others, and presents a particular challenge for parents and teachers because it often happens outside the home or classroom. Because the Internet has become an essential part of kids' social lives, cyber bullying can also have more devastating effects as youth feel they have no escape.

Cyberbullying, Events, Internet & Mobile, Professional Development, Resources

Adversmarts: Understanding Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers. 

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Pagination

  • Current page 1
  • Page 2
  • Page 3
  • Next page ››
  • Last page Last »

Resource Type

  • Blog entry
  • Game
  • Lesson Plan

Filter by Categories

  • 2SLGBTQ+ Representation
  • Alcohol Marketing
  • Artificial intelligence
  • Authenticating Information
  • Body Image
  • Cell Phones and Texting
  • Comics
  • Crime Portrayal
  • Cyberbullying
  • Cyber Security
  • Digital Citizenship
  • Digital Health
  • Diversity in Media
  • Environment
  • Events
  • Excessive Internet Use
  • Food Marketing
  • Gender Representation
  • Global Development Portrayal
  • Human Rights
  • Indigenous People
  • Instant Messaging
  • Intellectual Property
  • Internet & Mobile
  • Journalism & News
  • Marketing & Consumerism
  • Media Literacy 101
  • Media Production
  • Movies
  • Music
  • Online Ethics
  • Online Gambling
  • Online Hate
  • (-) Online Marketing
  • Parents
  • Persons with Disabilities
  • Pornography
  • Privacy
  • Privilege in the Media
  • (-) Professional Development
  • Religion
  • Resources
  • Sexting
  • Sexual Exploitation
  • Social Networking
  • Sports
  • Stereotyping
  • Television
  • Tobacco Marketing
  • Video Games
  • Violence
  • Visible Minorities
  • Young Canadians In A Wired World

Sign up & Follow Us

Stay informed with daily news and updates!

Learn More

Stay connected with us on social media!

How to Support Us

Interested in supporting MediaSmarts? Find out how you can get involved. Charitable Registration No. 89018 1092 RR0001

Learn More

Find Teacher Resources

Corporate Partners

  • APTN
  • Bell
  • Google
  • Meta
  • NFB
  • TELUS Wise
  • TikTok
  • YouTube

MediaSmarts

MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

Footer - This Site

  • Careers
  • About Us
  • Contact Us

Footer - About Us

  • Press Centre
  • Copyright Policy
  • Privacy Policy
  • English
  • Français