In this lesson, students decode and explain the relevance of editorial cartoons. The class begins with a teacher-led deconstruction of a political cartoon, after which students decode editorial cartoons that they have selected.
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
This lesson introduces students to the ways in which advertising can affect their food choices.
In this lesson students identify how we associate social status with brand name products, and how we believe others perceive us by what we wear. Students will also explore the notion of “brand identity” and how companies use social networks, and advertising strategies to create parasocial relationships with their consumers. To assess their learning, students then independently analyze the identity of a brand of their choice and create a mock ad that more openly communicates its implicit appeal.
"Television Newscasts" helps students develop a critical awareness of how television news is shaped and manipulated and how they, as audience members may be affected by this.
Although students are aware of news as information that influences their perceptions of the world, country and community, they are often unaware of the differences among the various media in their presentation of that information.
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
In this lesson Buy Nothing Day is used as a jumping-off point to look at the role of consumerism in our lives and culture.
This lesson helps students understand how self-image can influence lifestyle choices.
This activity, adaptable across grades, is designed to help students look critically at the Halloween costumes marketed to them.