It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.
Digital media such as social networks and video games have become increasingly important in the lives of children and youth. Even when young people are consuming other media, such as TV, music and movies, they’re likely to be doing it through the internet. As well, nearly all the media they consume, from TV shows to toys, have web pages, virtual worlds, video games or other digital spinoffs associated with them.
I have teens, but up until recently they didn’t have social media accounts (although, I suppose Discord may count as one).
They hadn’t had much interest in the past, other than a few requests for Snapchat and Instagram that came and went almost as quickly as they were mentioned. But recently, my eldest asked again about Instagram and through conversations together it seemed like the logical time to get one.
So, parents, you may or may not have noticed that Taylor Swift has announced a tour that will in fact include six Toronto dates.
Ohhhh, you have noticed? Because you tried to get nearly impossible-to-get tickets like 38 million other people did?
Yeah, you aren’t alone.
The risks that kids encounter in media fall into four categories:
Content risks, where kids are exposed to or engage with harmful content such as violence, hate, or sexualized media
Conduct risks that come from what kids do or how they interact with other users
Consumer risks related to money, advertising, and data collection
MediaSmarts’ research has shown that kids with household rules about Internet use are less likely to do things like post their contact information, visit gambling sites, seek out online pornography and talk to strangers online. Having a family agreement or set of rules for using the Internet is also a great way for parents and kids to work together on how to be safe, wise and responsible online.