Building Your Online Brand
Like it or not, if you use the Internet you have an online identity. Some people call this your "brand." What's a brand?
In a hashtag, darkly
How #Ottawapiskat turned the tables on media coverage of native issues Over the last few months the Idle No More movement has succeeded in bringing Aboriginal issues to national attention. This has been due in no small part due to the movement's use of Twitter, where #IdleNoMore was a Trending Topic in both Canada and worldwide.
Social TV and Togetherness
Is technology drawing us closer together, or pulling us apart? When it comes to TV and digital media, the answer may well be "yes" to both.
How Parents Can Promote Ethical Online Behaviours with Kids
We generally think of our kids’ online and offline lives as being two separate things. In reality, they constantly overlap, flowing back and forth face-to-face in the schoolyard and through texts and social networks at home. But on the Internet there are lots of moral and ethical choices that don’t have to be made offline.
Importance of media literacy education for our children
The theme of this year’s Media Literacy Week, “What’s Being Sold: Helping Kids Make Sense of Marketing Messages” is one I personally feel strongly about. After all, I’ve spent my entire career working in all aspects of marketing and communications. At the Canadian Internet Registration Authority (CIRA), I’m responsible for the department filled with people who are experts in advertising and communications, social media and public relations.
Social networks: How Facebook changed the Internet
It's been a busy few months for Facebook: a government investigation, another in a seemingly endless series of changes to the site's privacy controls, a New Yorker profile of its famously publicity-shy founder and the upcoming release of The Social Network, a thoroughly unauthorized account of its early days. With all of the publicity and controversy around Facebook – not to mention its still-growing popularity – it's almost impossible to remember what online life was like before it. In fact, it's not much of an exaggeration to say that those who began using the Internet after the introduction of Facebook and its competitors do so in a way that is fundamentally different from older users.
New classroom resources on media and global development
Much of what we believe about the world comes from the media products we see and hear. This is especially true of places and things we might not have actually experienced, such as developing nations and global development efforts. Beyond Media Messages: Media Portrayal of Global Development looks at how the media influences our views of developing nations and global development efforts, how we can learn to read or view media portrayals critically and how we can become media authors to promote democratic citizenship.
Making Media for Democratic Citizenship - Lesson
In this five- or six-day unit, students create a video podcast to present balanced, unbiased perspectives on global development issues.
Beyond Media Messages: Media Portrayal of Global Development
In this three-day unit, students assess media coverage of natural disasters and their aftermath. Students explore how sensationalism plays a role in determining what is newsworthy, and how that can distort our perception of issues in developing nations.
Celebrities and World Issues - Lesson
In this four-day unit, students will examine the role of popular culture celebrities in creating awareness of world issues.