Adversmarts: Understanding Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers. 

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Adversmarts: Introduction to Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Put Your Best Face Forward

In this lesson, students start by discussing the phenomenon of “selfies” and serve as experts in advising the teacher on the standards by which the “best” selfies are judged. They then discuss a number of statements taken from interviews with youth that highlight issues of self-representation, body image and gender standards, and learn about “photoshopping” images. Finally, students apply what they have learned by modifying an image that is at least 50 years old to meet “selfie” standards.

Body Image, Digital Citizenship, Digital Health, Internet & Mobile, Social Networking

Screen-Free Week

Screen-Free Week is an annual event that traditionally takes place in May. Each year people from around the world make a conscious decision to turn off screens of all kinds for the week.

Digital Health, Excessive Internet Use, Internet & Mobile, Parents, Resources, Television, Video Games

Excessive Internet Use - Overview

We don’t always hear the clock ticking when we’re online, and young people are no exception. Between doing research for homework, talking with friends, updating social media and playing games, it’s easy to see how kids and teens might lose track of time.

Digital Citizenship, Digital Health, Excessive Internet Use, Internet & Mobile

Tweets from Birmingham jail

Malcolm Gladwell's recent New Yorker article “Small Change” has set the blogosphere buzzing with its strongly stated argument that social networks such as Facebook and Twitter will not usher in a new age of social activism, as some digital evangelists have proposed, but that they and the relationships they foster are actually detrimental to real social change. As Gladwell puts it, "The instruments of social media are well suited to making the existing social order more efficient. They are not a natural enemy of the status quo."

Events, Human Rights, Internet & Mobile

Welcome to the 2013 What’s Your Story? Video Contest

For the last 3 years, we’ve been asking young people across the US and Canada to tell us in 2 minutes or less their stories about safe, responsible technology use. They’ve responded with enthusiasm and creativity; they’ve entertained and moved us. This year, the What’s Your Story? video contest continues in the same format that’s worked so well so far. But we’ve changed a few things, hopefully for the better.

Digital Citizenship, Events

Raising the next generation of digital creators

When we were approached by the team at MediaSmarts about getting involved in this year’s Media Literacy Week, we immediately jumped at the chance to participate in this important initiative. Why? Because we are in a new era.

Events, Social Networking

How we celebrate Media Literacy Week at Golf Road Junior Public School

Every year there is a specialized week called “Media Literacy Week.” Every year there is a new topic which we try to educate others about. This year’s theme is “What’s Being Sold: Helping Kids Make Sense of Marketing & Consumerism Messages.”

Events

Upcoming Webinar: Keeping our kids safe online, hosted by MediaSmarts and TELUS

To mark Safer Internet Day on February 11, we’ll be joining TELUS in a live webinar discussion of our Young Canadians in a Wired World research. Focusing on our first report, Life Online, our Director of Education, Matthew Johnson, will look at how the online behaviors and attitudes of young Canadians have changed over the past 10 years and what we can do to help keep our kids safe online.

Cell Phones and Texting, Digital Citizenship, Events, Internet & Mobile, Parents