Marketing and Consumerism - Overview
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Cyber Security: Special Issues for Teens
Teens use the internet as much, and in similar ways, as adults. But they also often engage in risky behaviour such as downloading sketchy apps or pirated music. Social networking sites can also expose teens to a variety of security risks.
Excessive Internet Use - Overview
We don’t always hear the clock ticking when we’re online, and young people are no exception. Between doing research for homework, talking with friends, updating social media and playing games, it’s easy to see how kids and teens might lose track of time.
Cyber Security: Software Threats
Software threats are malicious pieces of computer code and applications that can damage your computer, as well as steal your personal or financial information. For this reason, these dangerous programs are often called malware (short for “malicious software”).
Cyber Security: Special Issues for Young Children
Children may be particularly at risk online because they’re not always aware of the risks associated with what they’re doing. For that reason, children need close supervision when using digital devices and also need to be taught basic cyber security skills as early as possible.
Privacy impacts of advertising and marketing
It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.
Legislation and Regulation
Many online threats are covered by existing civil and criminal law in Canada and other countries. In addition, many countries have specific legislation to deal with online crime. This section looks at Canadian and American laws that apply to cyber security.
How Marketers Target Kids
Advertising: It’s everywhere. No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day.[1] At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.
2SLGBTQ+ Representation in Advertising
As in other media, 2SLGBTQ+ people have gained a greater and more widely visible presence within the advertising world, with ad agencies courting the “Pink Dollar.” This is not surprising, considering that the 2SLGBTQ+ audience is estimated to be worth around $917 million in buying power.[1]
Gambling - Overview
Young Canadians today are growing up in a culture where gambling is legal, easily accessible – especially online – and generally presented as harmless entertainment.