Building Your Online Brand
Like it or not, if you use the Internet you have an online identity. Some people call this your "brand." What's a brand?
In a hashtag, darkly
How #Ottawapiskat turned the tables on media coverage of native issues Over the last few months the Idle No More movement has succeeded in bringing Aboriginal issues to national attention. This has been due in no small part due to the movement's use of Twitter, where #IdleNoMore was a Trending Topic in both Canada and worldwide.
Social TV and Togetherness
Is technology drawing us closer together, or pulling us apart? When it comes to TV and digital media, the answer may well be "yes" to both.
How Parents Can Promote Ethical Online Behaviours with Kids
We generally think of our kids’ online and offline lives as being two separate things. In reality, they constantly overlap, flowing back and forth face-to-face in the schoolyard and through texts and social networks at home. But on the Internet there are lots of moral and ethical choices that don’t have to be made offline.
Importance of media literacy education for our children
The theme of this year’s Media Literacy Week, “What’s Being Sold: Helping Kids Make Sense of Marketing Messages” is one I personally feel strongly about. After all, I’ve spent my entire career working in all aspects of marketing and communications. At the Canadian Internet Registration Authority (CIRA), I’m responsible for the department filled with people who are experts in advertising and communications, social media and public relations.
Social networks: How Facebook changed the Internet
It's been a busy few months for Facebook: a government investigation, another in a seemingly endless series of changes to the site's privacy controls, a New Yorker profile of its famously publicity-shy founder and the upcoming release of The Social Network, a thoroughly unauthorized account of its early days. With all of the publicity and controversy around Facebook – not to mention its still-growing popularity – it's almost impossible to remember what online life was like before it. In fact, it's not much of an exaggeration to say that those who began using the Internet after the introduction of Facebook and its competitors do so in a way that is fundamentally different from older users.
Bias and Crime in Media
In this lesson students are introduced to the key media literacy concept that media are constructions that re-present reality and consider how representations of crime in news and entertainment media may influence how we perceive members of particular groups.
The Privacy Dilemma
In this lesson students learn the ways that the apps they use are designed to encourage them to share more information—both with other users and with the apps themselves. They are then introduced to the idea of persuasive design or “dark patterns” and investigate whether these are used to make it more difficult to opt out of data collection on popular apps. Finally, the class creates a “rogues’ gallery” to help them identify dark patterns when they encounter them.
Perceptions of Youth and Crime
In this lesson students develop an awareness of the ways in which public perceptions regarding young people have been affected by media portrayals of youth violence and youth crime.
Crime in the News - Lesson
In this lesson students explore the commercial and ethical issues surrounding the reporting of crime in televised newscasts.