| MediaSmarts

Healthy Food Web

In this lesson, students consider the role of snack foods in a healthy diet. The teacher then guides them on a tour of popular sites aimed at children, where the class identifies and classifies the advertising encountered there and looks at how the food products being advertised fit – or don’t fit – in the food groups found in the Canada Food Guide. Students then play the game Co-Co’s AdverSmarts to understand some of the techniques used by online food marketers and then create their own mock website promoting a healthy diet.

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Can You Spot the Ad?

In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.

Authenticating Information, Digital Citizenship, Internet & Mobile, Marketing & Consumerism, Online Marketing

Adversmarts: Understanding Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers.

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Adversmarts: Introduction to Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

2SLGBTQ+ Representation in Other Media

2SLGBTQ+ people have been involved in producing their own media for as long as alternative media has existed, but with the advent of the electronic age and cheaper and more accessible electronic devices for production, there has been an explosion of 2SLGBTQ+-produced media of all kinds. The following section explores the ways that 2SLGBTQ+ people have sought to claim space for themselves within media and culture.

Blogging, Comics, Diversity in Media, 2SLGBTQ+ Representation, Stereotyping, Video Games

Protecting Your Privacy on Commercial Apps and Websites

Almost all of kids’ favourite apps and websites make money from targeted advertising, which uses their personal information to choose which ads to show them. Many of them also sell the data they collect to data brokers, which use information from many sources to make detailed profiles of users. Some also share it with other apps that are owned by the same company, such as Google and YouTube or Instagram and Facebook.

Cyber Security, Internet & Mobile, Online Marketing, Privacy

Interview with Larry Gonick, author of The Cartoon History of the Modern World, Volume II

Larry Gonick is a pioneer of non-fiction cartooning; starting with Blood From A Stone: A Cartoon Guide to Tax Reform in 1971, he has made a career out of explaining complicated topics in comic format. In 1978 he published the first issue of The Cartoon History of the Universe as a comic book, starting with the Big Bang and ending with the evolution of humanity. Issues of that series were collected first in 1982 and again in 1990; later two sequels appeared, The Cartoon History of the Universe II and III, and in 2007 the series continued as The Cartoon History of the Modern World. With the second volume of that series, published this fall, Gonick brings his history up to late 2008. Throughout the series Gonick has consistently made history entertaining and approachable as well as accurate (each volume ends with an annotated bibliography) and has shed light on the history of often-neglected parts of the world such as China, India and pre-Columbian America. Among his other works are The Cartoon History of the United States and the Cartoon Guide series, which provide grounding in topics ranging from physics to communication theory to sex; his works have been among the most influential in bringing comics into the classroom.

Comics, Media Production, Professional Development, Resources

Watching Watchmen

The most anticipated movie of the year, at least in some circles, is opening on March 6th: Watchmen, the adaptation of the 1986 comic book of the same name. The original, which won a Hugo Award for science fiction and was named one of Time's top 100 novels of the twentieth century, tells the story of a group of retired superheroes investigating the death of one of their colleagues; the mystery leads the reader through the alternate world their existence has created, in which heroes with cosmic superpowers overawed the Soviet Union and in which Richard Nixon is still president in 1985. Though time will tell how successful the film will turn out to be, the buzz around its launch gives an opportunity to look at comics and how they're adapted into other media.

Comics, Movies

Bending air, race and gender

What colour is an Airbender? If this question is not at the top of your mind, it's because you haven't been following the controversy surrounding the casting of the film The Last Airbender, set to premiere in early July. The question of ethnicity in the film's casting casts a valuable light on many of Hollywood's decisions when it comes to race and gender – and the attitudes and assumptions that underlie them.

Comics, Movies, Resources, Stereotyping