Gambling in the Media
This lesson looks at the increasing prominence of gambling in the media, particularly movies and television.
Image Gap - Lesson
This lesson helps students understand how self-image can influence lifestyle choices.
Camera Shots - Lesson
In this lesson, students examine the visual codes used on television and in movies through an exploration of various camera techniques. Students begin with a discussion about camera-subject distance, and review various film techniques that are used to create visual meaning.
The Price of Happiness - Lesson
In this lesson students answer a brief questionnaire related to self-image, self-esteem, and advertising, and then work as groups to create and act in mock television commercials that parody advertising techniques.
The Anatomy of Cool - Lesson
This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool.
Exposing Gender Stereotypes - Lesson
This is the first of three lessons that address gender stereotypes. The objective of this lesson is to encourage students to develop their own critical intelligence with regard to culturally inherited stereotypes, and to the images presented in the media - film and television, rock music, newspapers and magazines.
The Blockbuster Movie - Lesson
This lesson introduces students to the phenomenon of the“blockbuster” movie – its history,characteristics and influences. Students will also explore the role of audience in the creation of a “blockbuster” and analyze their own responses to current blockbuster films. Students will learn about the process involved in turning a film into a blockbuster by devising promotional campaigns for an imaginary movie.
Advertising All Around Us - Lesson
This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives.
Prejudice and Body Image
This lesson lets students take a good look at our society's pressures to conform to standards of beauty - particularly to be thin - and the related prejudice against being "overweight".
Advertising and Male Violence
To make students aware of the ways in which male violence is used and promoted in advertising.