Recognizing Emotional Appeals
This is the third lesson in the Critical Thinking Across the Curriculum series, though it can also be delivered independently. In it, students learn how we can be persuaded by emotional appeals as well as by arguments. After identifying emotionally charged words, they find them in an article and analyze their persuasive effect. Students study a public service announcement to examine how images and story can be emotionally persuasive, then watch a pair of videos to compare how they use emotional persuasion. They then conduct a red teaming exercise to identify the possible risks or drawbacks of using emotional appeals and ways of mitigating those. Finally, they create their own persuasive work using emotionally charged languages, images and music.
