That's Not Me: Diversity and Media

The That’s Not Me tutorial focuses on the role that mainstream media play in shaping our perceptions about diversity. The tutorial explores what we see – and what we don’t see – on TV and in newspapers, video games, movies, the internet and other media. The tutorial looks at common trends in media portrayals of diversity and examines the reasons behind these trends; explores some of the factors behind media bias when covering diversity issues; and talks about the importance of media education to talking about diversity issues and empowering young people to take action.

Diversity in Media, Indigenous People, Media Literacy 101, Persons with Disabilities, 2SLGBTQ+ Representation, Religion, Stereotyping, Visible Minorities

So Many Choices!

This lesson introduces the students to the first steps in finding information on the Internet. Specifically, this lesson helps students understand the basic good practices of searching for something online: be accompanied by a trusted adult, start with a safe site and understand the use and power of using good links and keywords to find what they are looking for and to avoid bad results.

Authenticating Information, Digital Citizenship, Internet & Mobile

Avatars and body image

In this lesson students are introduced to the concept of "avatars" and share their experiences creating and playing avatars in video games and virtual worlds. They then create avatars using a program that is intentionally limited in terms of available body types and gender markers, first creating an avatar of their own gender and then of the opposite gender, and then discuss the program and relate it to representations of gender and body image in games and virtual worlds and in other media. Students then create avatars using a much more flexible version of the program and compare that experience to the more limited version. Finally, students use the more versatile program to create avatars that represent how they see themselves and how they would like others to see them online and reflect on the choices that went into creating them.

Body Image, Digital Citizenship, Digital Health, Gender Representation, Internet & Mobile, Stereotyping, Video Games

Taming the Wild Wiki - Lesson

Students are introduced to Wikipedia, the user-edited online encyclopedia, and given an overview of its strengths and weaknesses as a research source.

Authenticating Information, Digital Citizenship, Internet & Mobile

Can You Spot the Ad?

In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.

Authenticating Information, Digital Citizenship, Internet & Mobile, Marketing & Consumerism, Online Marketing

Promoting Ethical Online Behaviours with Your Kids

Most kids live as much of their lives online as they do offline. But on the Internet there are lots of moral and ethical choices that don’t have to be made offline. These tips lay out ways you can help your children develop a moral compass to guide them through those choices.

Authenticating Information, Cyber Security, Digital Citizenship, Intellectual Property, Internet & Mobile, Online Ethics

Racial and Cultural Diversity in The Newsroom

In the same way that Canadian news reporting does not reflect Canada’s multiculturalism, racial diversity ‘behind the scenes’ of news media is similarly disproportionate. Almost a quarter of the Canadian population identifies as a member of what Statistics Canada refers to as a “visible minority,” and while a 2021 study found a similar rate of representation in newsrooms, eight in ten Canadian newsrooms have no racialized journalists in leadership roles.

Diversity in Media, Journalism & News, Religion, Stereotyping

Masculinity and Sports Media

Sports media also contributes to the construction of masculinity in contemporary society.

Gender Representation, Sports, Stereotyping

Masculinity and Advertising

Advertising is a major source of stereotyped representations of masculinity.

Gender Representation, Marketing & Consumerism, Stereotyping

Media Coverage of Women and Women's Issues

Women professionals and athletes continue to be under-represented in news coverage, and are often stereotypically portrayed when they are included.

Gender Representation, Stereotyping