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Beyond Media Messages: Media Portrayal of Global Development

In this three-day unit, students assess media coverage of natural disasters and their aftermath. Students explore how sensationalism plays a role in determining what is newsworthy, and how that can distort our perception of issues in developing nations.

Authenticating Information, Global Development Portrayal, Journalism & News, Stereotyping

Relationships and Sexuality in the Media

In this lesson, students learn to question media representations of gender, relationships and sexuality. After a brief “myth busting” quiz about relationships in the media and a reminder of the constructed nature of media products, the teacher leads the class in an analysis of the messages about gender, sex and relationships communicated by beer and alcohol ads. Students analyze the messages communicated by their favourite media types and then contrast it with their own experience.

Alcohol Marketing, Digital Health, Gender Representation, Marketing & Consumerism, Movies, Pornography, Sexting, Television

Bias and Crime in Media

In this lesson students are introduced to the key media literacy concept that media are constructions that re-present reality and consider how representations of crime in news and entertainment media may influence how we perceive members of particular groups.

Crime Portrayal, Diversity in Media, Journalism & News, Religion, Stereotyping

Racial and Cultural Diversity in News Media

Objectivity and accuracy are among the most important journalistic values. Consistently, however, Canadian news media has under-represented and stereotyped racialized groups.

Diversity in Media, Journalism & News, Stereotyping, Visible Minorities

Media portrayals of missing and murdered Indigenous women

That Indigenous women are likely to be victims of violence is not news: Indigenous women aged 25 to 44 are five times more likely to suffer a violent death than other women in Canada.

Indigenous People, Diversity in Media, Journalism & News, Stereotyping

Rethinking copyright in the media age

After the controversy surrounding last year's proposed copyright bill C-61, which eventually died on the order table when Parliament was prorogued, the Federal government has decided to hold consultations across Canada before introducing a new version of the bill. While only time will tell how responsive the government will be to the public's submissions, the series of town halls and round tables is definitely a good start in making the process transparent and taking the views of a wide variety of Canadians into account. Below is an expanded version of MNet's submission to the Round Table held in Gatineau, Quebec on July 29th 2009.

Events, Intellectual Property, Internet & Mobile, Journalism & News, Media Production, Resources

Digital Media Literacy for Democracy

Level: Grades 9 to 12

About the Author: MediaSmarts

Authenticating Information, Journalism & News, Marketing & Consumerism

Mirror Image: Reflections on Gender and Media

From the tablet to the TV screen, media are a huge influence on how we see ourselves and our world. Nowhere, perhaps, is that more true than when it comes to gender: media provide many of our ideas of what “male” and “female” are, and many of our models of how to behave, what to avoid doing, and whom to emulate in order to play the role we’ve been assigned. 

Alcohol Marketing, Gender Representation, 2SLGBTQ+ Representation, Stereotyping, Television

Wacky Media Songs: Finding and Verifying

Level: Grade K to 3

About the Author: Matthew Johnson, Director of Education, MediaSmarts.

Duration: 10-15 minutes per activity

This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.

Authenticating Information, Cyber Security, Internet & Mobile, Journalism & News, Marketing & Consumerism, Media Literacy 101

Lisa for President: Women, politics and the media

The last year has been an unusually busy one for watchers of gender representation in the news media, with not one but two high-profile women involved in the U.S. presidential race. The way in which these two politicians were covered provides a view of how gender in politics is portrayed in the media, and how this can help to explain just how unusual those two women are.

Human Rights, Journalism & News, Resources, Stereotyping

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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