In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in alcohol ads. In the first half of the lesson, students discuss the nature of gender stereotypes, common male and female stereotypes, and where these stereotypes come from. Students also explore why adolescents are a particularly vulnerable group when it comes to stereotypes about gender and gender relationships. In the second half, students view and discuss alcohol ads that integrate gender stereotypes into messaging about drinking.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
Submitted by the Prime Minister’s Awards team
The Prime Minister’s Awards (PMA) for Teaching Excellence has just released their latest Exemplary Practices publication highlighting the innovative ideas and proven best practices of the 2014 national level winners.
This year marks the 20th anniversary of Screen-Free Week (May 4th to 10th), and it’s striking to consider just how our relationship with screen media has changed in that time.
This November 2-6, students, educators, parents and community organizations across the country will join MediaSmarts and the Canadian Teachers' Federation (CTF) in marking Canada’s 10th annual Media Literacy Week (#medlitweek).
Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. MediaSmarts’ resource, Watching the Elections (a lesson for Grades 8-12), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.
October is National Cyber Security month and the Information and Communications Council (ICTC) and MediaSmarts, in partnership with Encounters Canada and Hive Toronto, are bringing together industry leaders, compelling speakers, and 200 secondary school students for 2 days of engagement on Digital Literacy, Cyber Citizenship and Cyber Security.