Hello world.
My name is Andrea Tomkins and I am the new MediaSmarts Mom. I am thrilled to be in this space and sharing my first post with you today.
My name is Andrea Tomkins and I am the new MediaSmarts Mom. I am thrilled to be in this space and sharing my first post with you today.
Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. A new MNet resource, Watching the Elections (a lesson for Grade 8 to 12 Social Studies classes), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.
Contemporary communication means that the boundaries of genre once controlled by conventions are being smashed as advertising enters journalism and live voices are replaced by texts or tweets. I believe these changes have made the key concepts more relevant and more important to understanding communication in the revolution of convergence. More than ever students need to understand the modes of communication and then obtain the necessary skills to do so in the convergence revolution.
MediaSmarts and Concerned Children’s Advertisers (CCA) have launched a 6-part series of “media minutes,” short videos that deal with key components of media literacy.
This week, the Students whom I work with at Golf Road Junior Public School had an amazing opportunity directly related to our work together in studying Media Literacy, specific to Television and Film Media. After being approached by Media Smarts, I was connected with the CBC who wanted to engage with and film a class focused on Students’ perceptions and opinions on Violence within popular films.
For the past year we’ve been hard at work conceptualizing a new brand to more clearly define who we are and what we do. Working with our Board of Directors and the wonderful creative team at Brandworks, who volunteered hours of their valuable time to this effort, we spent several months developing our new name and logo.
Written by Dr. Samantha McAleese
Here at MediaSmarts, we’ve just wrapped up another research project called Reporting Platforms: Young Canadians Evaluate Efforts to Counter Disinformation. This project created space for youth from across Canada to examine and assess reporting processes on popular social media apps (like Instagram, TikTok, Twitter, and YouTube). We wanted to learn more about how young people feel about current efforts to counter misinformation and disinformation and what solutions they might have to address this particular online harm. To do this, we facilitated three focus groups with 36 participants ages 16 to 29, talked to them about how often they see misinformation and disinformation online and what they do about it, and asked them to comment on whether they trust platforms to keep them safe and informed while scrolling and sharing.
In January, American Vice-President Joe Biden met with video game industry representatives in the wake of the tragic events at Sandy Hook to discuss the possible relationship between video games and gun violence. Five days later, President Barack Obama asked the United States Congress to fund more research to study the potential link between violence and video games, noting that “We don’t benefit from ignorance”.
From the tablet to the TV screen, media are a huge influence on how we see ourselves and our world. Nowhere, perhaps, is that more true than when it comes to gender: media provide many of our ideas of what “male” and “female” are, and many of our models of how to behave, what to avoid doing, and whom to emulate in order to play the role we’ve been assigned.