Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in alcohol ads.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
My daughter – age 14 – is all about Instagram. It’s her primary source of entertainment: if she’s on her phone, she’s likely looking at memes or laughing at silly posts made by her friends. It’s also the main way she communicates with them, as they use its messaging service much more than things like texting or video chat.
This past December, my two daughters and I fell down the BTS rabbit hole.
BTS is a Korean K-Pop band that has been slowly taking over the universe since 2013. Their music can be heard worldwide, and in recent years they’ve made appearances on American late-night talk shows and on the American charts, while selling millions of records internationally.
We have a few smartphone rules in our house: no phones after 9:30 p.m., no phones at the dinner table or other family events, and no phones in bedrooms.