Sports Personalities in Advertising
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
Level: Grade K to 3
About the author: Matthew Johnson, Director of Education, MediaSmarts
Duration: 10-15 minutes per activity
This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.
Overview
In this lesson, students start by discussing the phenomenon of “selfies” and serve as experts in advising the teacher on the standards by which the “best” selfies are judged. They then discuss a number of statements taken from interviews with youth that highlight issues of self-representation, body image and gender standards, and learn about “photoshopping” images. Finally, students apply what they have learned by modifying an image that is at least 50 years old to meet “selfie” standards.
This lesson looks at the increasing prominence of gambling in the media, particularly movies and television.
This lesson looks at the ways in which online gambling draws in youth and increases the risk that they will become problem gamblers.