Building Your Online Brand
Like it or not, if you use the Internet you have an online identity. Some people call this your "brand." What's a brand?

Like it or not, if you use the Internet you have an online identity. Some people call this your "brand." What's a brand?

In the early months of 2011, the eyes of the world were on the Middle East, watching as the governments of Egypt, Tunisia and other autocratic regimes buckled under the pressure of democratic protest. Among those watching were a group of elementary students in northern Canada, who were able to watch a live Twitter feed of the protestors and other citizens of the region reporting what was happening. Despite their geographical isolation, these students were connected to events happening halfway around the world, thanks to the efforts of their teacher to bring digital media into the classroom.

The new movie Zero Dark Thirty, which tells the story of the tracking and eventual killing of Osama Bin Laden, has received several Oscar nominations (including Best Picture), but it's attracting another kind of attention as well: several writers, including Jane Meyer at The New Yorker and Peter Maass at The Atlantic, have accused it of condoning or even glorifying the use of torture by US intelligence agencies.

Despite what many adults believe privacy matters to youth. More and more, though, youth are finding that their actions online are monitored – by parents, teachers, and corporations. A high school principal creates a fake Facebook profile page and adds over 300 of her school’s students as friends; a Texas middle-school plans to introduce ID cards with microchips that its students will be required to carry at all times; an Indiana high school student is expelled after a profane tweet (sent in the middle of the night from the student’s home computer) alerts his school’s monitoring system.

There's an old urban legend called “the water engine,” which tells of the discovery of a way to turn water into fuel. There are variations to the story – sometimes it's tap water, sometimes sea water; in recent versions it's specified the fuel is nonpolluting – but the ending is always the same: the invention is suppressed by the oil companies, either by buying the invention and burying it or by forcing the inventor into ruin and suicide.

To teach students to be media literate, they -- and their teachers -- need to be able to critically engage with media. That may seem obvious, but until last year teachers' ability to use media texts in the classroom was extremely limited by the Copyright Act.

It's been a big year for our website! We've redesigned it from the ground up to make it more up-to-date, comprehensive, and easier to search. Our users have responded enthusiastically to the new look and feel.

In January, American Vice-President Joe Biden met with video game industry representatives in the wake of the tragic events at Sandy Hook to discuss the possible relationship between video games and gun violence. Five days later, President Barack Obama asked the United States Congress to fund more research to study the potential link between violence and video games, noting that “We don’t benefit from ignorance”.

How #Ottawapiskat turned the tables on media coverage of native issues Over the last few months the Idle No More movement has succeeded in bringing Aboriginal issues to national attention. This has been due in no small part due to the movement's use of Twitter, where #IdleNoMore was a Trending Topic in both Canada and worldwide.

Is technology drawing us closer together, or pulling us apart? When it comes to TV and digital media, the answer may well be "yes" to both.