Gender and Tobacco - Lesson
In this lesson, students explore gender-related influences on smoking.
In this lesson, students explore gender-related influences on smoking.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
I work from home, and I think that means my kids get more sick days than the average student. It’s pretty easy for them to convince me that they need a day of rest if they have a bit of a cough or a slight fever. I admit I’m probably too easily swayed and I do tend to cave in when they look up at me with big sad eyes from where they have swooned onto the couch.
I am lucky enough to work from home and have a flexible work schedule, so my kids have always been stay-at-home kids in the summer. They have some daily chores and other special work to do over the summer, but in general they have a lot of free time on their hands.
My two oldest kids started grades 10 and 11 in September. As usual, they took their smartphones with them the first day.
When they arrived home, I asked them how their classes had went, and they said that every single class had talked about the Ontario government’s new policy about cell phones in school – that is, that cell phones are to be used only for educational purposes, or health or special needs, during class time.
In this lesson, students learn about the “sneaky excuses” that can convince us to do things that we know are wrong. After learning about the different types of these excuses, students watch and discuss a series of videos in which the excuses are used to justify forwarding sexts without the original sender’s consent. Finally, students create their own videos in which the excuses used to justify sharing sexts with other people are illustrated and most importantly, countered.
As a parent, you may find some relief in learning that fewer youth take and send sexts (nude or semi-nude photos) than you may think. However, almost half of youth who have taken and sent a sext say that the recipient then forwarded that image to other people without their consent. This culture of sharing among youth is a major concern and can have devastating consequences for the person in the picture and the person who forwards it.
Even though you're competing against peer pressure and million-dollar marketing campaigns, research has shown that kids are less likely to get involved in smoking or vaping if they've discussed them with their parents. Talking to our kids about tobacco and cannabis advertising will help them to recognize when they're being advertised to and identify the tricks companies use to normalize teen smoking and vaping, and make their products seem safer and less addictive than they really are.
Here are some tips on talking to kids about vaping, tobacco and cannabis advertising.