Gender and Tobacco - Lesson
In this lesson, students explore gender-related influences on smoking.
In this lesson, students explore gender-related influences on smoking.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
Even though you're competing against peer pressure and million-dollar marketing campaigns, research has shown that kids are less likely to get involved in smoking or vaping if they've discussed them with their parents. Talking to our kids about tobacco and cannabis advertising will help them to recognize when they're being advertised to and identify the tricks companies use to normalize teen smoking and vaping, and make their products seem safer and less addictive than they really are.
Here are some tips on talking to kids about vaping, tobacco and cannabis advertising.
Exploitation: Some people use digital media to get teenagers involved in relationships they’re not ready for. They do this by finding someone who is vulnerable and then showering them with attention, sympathy, affection and kindness, all to persuade the victim that they love and understand them.
Online exploitation is when someone uses digital media to find teens and get them involved in romantic or sexual relationships.
Recently our youngest, who is 14, decided she wanted to watch Keeping Up with The Kardashians.
Few issues capture our anxiety about young people and digital media so perfectly as sexting. As with technologies at least as far back as the telegraph, much of this anxiety has focused specifically on girls and women.