Alcohol on the Web - Lesson
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in alcohol ads.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
I work from home, and I think that means my kids get more sick days than the average student. It’s pretty easy for them to convince me that they need a day of rest if they have a bit of a cough or a slight fever. I admit I’m probably too easily swayed and I do tend to cave in when they look up at me with big sad eyes from where they have swooned onto the couch.
In its early days, the internet was often spoken of as a free marketplace of ideas, where everyone’s views and thoughts could be shared and compete on an equal footing. Today it’s an essential tool for accessing information and services, but its value as a vehicle of civic engagement and debate has in many ways declined.
My daughter – age 14 – is all about Instagram. It’s her primary source of entertainment: if she’s on her phone, she’s likely looking at memes or laughing at silly posts made by her friends. It’s also the main way she communicates with them, as they use its messaging service much more than things like texting or video chat.
Here’s a weird thing: my kids don’t use social media to be, you know, social.
The other day, I was scrolling through my own Instagram feed, while my youngest daughter was looking over my shoulder. She was asking why I follow every account I follow. I explained time and again that each account was a friend of mine – some closer than others, but, for the most part, people I’ve met at some point in life and who I wanted to keep in touch with.
My youngest daughter has a brand new Instagram account, and she’s excited about it. Unlike my older two, she actually does use it to post. Since she doesn’t have a cell phone she uses her tablet at home, so her posts are always things we are doing around the house: artwork or craft projects she’s done, what we’re having for dinner, or the occasional nice outfit she wants to share.
Our youngest daughter, who is in Grade Seven this year, is moving up the social media ladder.
She has her own tablet to use on the Wi-Fi at home and recently got her own Instagram account. She’s really loving the ability to share pics with her friends and chat with them online – especially because her two older siblings have been Instagramming and texting for at least three years now.
MediaSmarts’ research has shown that kids with rules in the home about tech use are less likely to do things like post their contact information, visit gambling or pornography sites and talk to strangers online. Having a family agreement or set of rules for using devices is also a great way for parents and kids to work together on how to be safe, wise and responsible online.