Keeping up with kids in a wireless world
By Samantha McAleese, research associate at MediaSmarts and
David Fowler, vice-president, marketing and communications at CIRA.
By Samantha McAleese, research associate at MediaSmarts and
David Fowler, vice-president, marketing and communications at CIRA.
A Day in the Life of the Jos is a comprehensive digital citizenship tutorial that prepares students in grades six to eight to deal with all of the issues they face when using digital technology – from online privacy, to cyberbullying, to recognizing what’s real and what’s fake online.
It is natural for adolescents to be curious about sex: MediaSmarts’ research suggests that one in six grade 7- 11 students use the Internet to look for information about sexual health. Twenty percent of kids that age look for pornography online, but a third see it without looking for it — and close to half take steps to keep from seeing it.
Digital media such as the internet and video games have become increasingly important in the lives of children and youth. Even when young people are consuming other media, such as TV, music and movies, they are likely to be doing it through the internet. As well, nearly all the media they consume, from TV shows to toys, have Web pages, virtual worlds, video games or other digital spinoffs associated with them.
Digital media such as social networks and video games have become increasingly important in the lives of children and youth. Even when young people are consuming other media, such as TV, music and movies, they’re likely to be doing it through the internet. As well, nearly all the media they consume, from TV shows to toys, have web pages, virtual worlds, video games or other digital spinoffs associated with them.
Advertising is a major source of stereotyped representations of masculinity.
In this lesson, students consider the ways in which social media may prompt them to compare themselves with others, and the impacts that can have on body image and self-esteem. They analyze how the features, algorithms and culture of the social networks they use may affect them and will produce “paper prototypes” of redesigned social media apps that promote more healthful use. Finally, students reflect on how they can change how they use the existing apps to be more like their redesigned versions.
It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.