Scapegoating and Othering - Lesson
In this lesson, students develop a deeper understanding of scapegoating and othering and how these factors may contribute to the promotion of hatred and intolerance.
In this lesson, students develop a deeper understanding of scapegoating and othering and how these factors may contribute to the promotion of hatred and intolerance.
More than anything else in media, news coverage influences what people and which issues are part of the national conversation and how those issues are talked about.[1] When it comes to Indigenous people and communities, constitutional issues, forest fires, poverty, sexual abuse and drug addiction sometimes appear to be the only topics are reported in the news.
That Indigenous women are likely to be victims of violence is not news: Indigenous women aged 25 to 44 are five times more likely to suffer a violent death than other women in Canada.
It's a question that most parents of young daughters face: "Has she hit the 'princess phase' yet?" Not all parents are upset by this, of course: many happily buy their girls princess costumes, toys and accessories ranging from shoes to purses, all in pink. Some, though, despair of the powerful gender stereotyping this delivers to young girls and each new piece of princess gear can be a source of conflict.
In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
In this lesson students develop an awareness of the ways in which public perceptions regarding young people have been affected by media portrayals of youth violence and youth crime.