Marketing & Consumerism - Special Issues for Young Children
Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.
Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.
Being exposed to sexual content is one of Canadian parents’ top worries about their kids’ online experience and also one of kids’ own top concerns. It’s not hard to see why: while there are no longer any explicitly pornographic sites among kids’ favourite platforms and websites – and the services that are their favourites such as TikTok and Instagram ban sexually explicit content – almost a third of Canadian kids have been exposed to porn online without looking for it.
We know that young people are accessing explicit content online. We know less about how this exposure is impacting their attitudes and behaviours. If kids are finding accurate and good quality information about sexual health or healthy relationships, that’s a positive thing. However, if the bulk of their exposure is to pornography, then they may be receiving distorted messages about relationships and sexual behaviour.
Given the high likelihood that youth are going to come across or seek out online pornography at one point or another, not to mention the many messages they receive about sex through other media, it’s important that parents take an active role in their kids’ internet use and start talking to them about healthy relationships and sexuality at early ages to help them contextualize and make decisions about what they’re seeing online.
In this lesson students consider diversity representation in video games by identifying examples of diversity in the games they play, comparing their findings to statistics on diversity in the Canadian population.
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on enabling students to make media and use existing content for their own purposes.
In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.
There's an old urban legend called “the water engine,” which tells of the discovery of a way to turn water into fuel. There are variations to the story – sometimes it's tap water, sometimes sea water; in recent versions it's specified the fuel is nonpolluting – but the ending is always the same: the invention is suppressed by the oil companies, either by buying the invention and burying it or by forcing the inventor into ruin and suicide.