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Lights, Camera, Action! Making Media in the Classroom, Made Easy

For nearly thirty years, Canadian teachers have been at the forefront of getting students online and preparing them to use networked technologies safely, productively and responsibly. Many young Canadians have their first experiences with the internet in their classrooms and school libraries. Over the past decade, though, while digital tools have come to provide new opportunities for creating and distributing digital content, MediaSmarts’ research shows that most Canadian teachers aren’t making media in the classroom.

Advertising techniques

How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.

Helping kids get a healthy start with phones

Phones and other media are a big part of kids’ lives, and they can be a healthy part too. Here are some ways that you can make sure your kids get the best possible start when using media and digital devices.

Building Healthy Digital Habits

What are healthy digital habits?Healthy digital habits are ones that make our tech use manageable, meaningful and mindful. That means they:

Managing media in early childhood (birth to 5 years old)

Helping Young Kids Explore Media SafelyStarting around age two, children can begin to explore media. The goal is to build healthy, guided habits.There are four main strategies to help kids do that. We can:Curate our kids’ media experiences;

Recommendation algorithms

Recommendation is where the role of algorithms is most visible to the public.

Visual Media - Introduction

Visual media, such as art, photos, and movies, use special techniques called "rules of notice" to guide what viewers pay attention to and how they feel about what they see. Understanding these rules helps both creators and those trying to understand the messages in visuals.

Watching Watchmen

The most anticipated movie of the year, at least in some circles, is opening on March 6th: Watchmen, the adaptation of the 1986 comic book of the same name. The original, which won a Hugo Award for science fiction and was named one of Time's top 100 novels of the twentieth century, tells the story of a group of retired superheroes investigating the death of one of their colleagues; the mystery leads the reader through the alternate world their existence has created, in which heroes with cosmic superpowers overawed the Soviet Union and in which Richard Nixon is still president in 1985. Though time will tell how successful the film will turn out to be, the buzz around its launch gives an opportunity to look at comics and how they're adapted into other media.

Talking to kids about gender stereotypes

Images of men and women in the media are often based on stereotypical roles of males and females in our society. Because stereotyping can affect how children feel about themselves and how they relate to others, it's important that they learn to recognize and understand gender stereotypes in different media.

Dealing with Marketing: What Parents Can Do

Educate your kids about advertising and how marketers target young people