Find Resources

Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
So, you want to become a parenting influencer
If you are a parent and you’ve been thinking of starting a blog, writing for parenting magazines, or becoming a social media influencer in the parent sphere, keep reading.
How young people engage with news
While young people use and engage with news differently from older generations, they continue to value concepts such as trustworthiness and fairness.
Managing media in middle childhood (6-9 years old)
Helping Kids Build Safe and Smart Digital HabitsParents can focus on helping kids this age explore safely by choosing high-quality experiences, setting clear boundaries, and teaching them how to recognize when something feels off.
Generative AI
Generative AI is what we call AI systems that can generate things like images, video, voice and text. They do this by first encoding many examples of the kind of content they’re going to make, then decoding to make something new.
Expression and storytelling in comics
Unlike film or photography, which "intrinsically claim to be accurate documents," comics invite the reader to experience “the visual aspect of a story as it’s transformed through the cartoonist’s perception.” With rare occasions, such as photo-comics, a comic is a "particular, personal version of its artist’s vision – not what the artist’s eye sees, but the way the artist’s mind interprets sight."
Where no Eagles soar
This winter the Olympics return to Canada for the first time since the Calgary games of 1988. For many people, the most vivid memories of that Olympiad are the colourful stories of some of the less accomplished athletes, such as British ski jumper Michael “Eddie the Eagle” Edwards and the members of the Jamaican bobsled team. It's unlikely, though, that there will be any charming underdogs in this year's Olympiad, as the games become more and more the province of professionals. As audiences and advertising revenues drop, however, will the professionalization of the Games spell their downfall?
Talking to kids about racial stereotypes
Racial stereotypes abound on television, and children's programming is no exception. The turban-wearing bad guy, the brainy Asian, and the Black basketball whiz are just a few of the stereotypes reinforced in children's cartoons, films and TV shows. Spotting these stereotypes is often difficult for children; to them, the tomahawk-wielding Indian or the Asian karate expert is a familiar, easily-understood and often funny character. So how do you help children understand these images for what they are – oversimplified, generalizations?
Understanding the rating system for video games
It's important to know what the ratings mean on the video games your children play. The Entertainment Software Rating Board (ESRB) is an industry organization that has developed a rating system for computer, Internet and video games. Most games sold in North America are rated using this system.