Resources for Teachers - Gender Representation

Gender Stereotypes and Body Image - Lesson

These lessons are an adaptation of Grade 8 lessons from the Curriculum Healthy Relationships, by Men For Change, Halifax, Nova Scotia, a 53-activity, three-year curriculum designed for teens.

Body Image, Gender Representation, Stereotyping

Marketing to Teens: Gender Roles in Advertising - Lesson

In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.

Gender Representation, Marketing & Consumerism, Stereotyping

The Girl in the Mirror - Lesson

In this lesson, students look at how gender stereotyping may discourage young women from becoming involved in politics.

Gender Representation, Stereotyping

Sex in Advertising - Lesson

To introduce students to the use and prevalence of sexuality in advertising.

Gender Representation, Marketing & Consumerism, Stereotyping

Gender Messages in Alcohol Advertising

In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in alcohol ads. In the first half of the lesson, students discuss the nature of gender stereotypes, common male and female stereotypes, and where these stereotypes come from. Students also explore why adolescents are a particularly vulnerable group when it comes to stereotypes about gender and gender relationships. In the second half, students view and discuss alcohol ads that integrate gender stereotypes into messaging about drinking.

Alcohol Marketing, Gender Representation, Marketing & Consumerism, Stereotyping