In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.
Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.
They have ads of how you should dress and what you should look like and this and that, and then they say, 'but respect people for what they choose to be like.' Okay, so which do we do first?"
Kelsey, 16, quoted in Girl Talk
Students will be able to use the creative process to create and respond to the arts:
Exploring and creating
This chart contains media-related learning outcomes from Ontario, Curriculum for Geography CGT3O: Introduction to Spatial Technologies, with links to supporting resources on the MediaSmarts site.
This chart contains media-related learning outcomes from Ontario, Curriculum for Geography CGD3M: Regional Geography, with links to supporting resources on the MediaSmarts site
This outcome chart contains media-related learning outcomes from the Manitoba, Grade 10 Social Studies curriculum, with links to supporting resources on the MediaSmarts site.
In this lesson, students look at the different ways in which we spend our free time and learn to find balance between active, learning and media activities. They begin by distinguishing between Active, Learning and Screen time, learn how activities can fall into more than one category; and reflect on their lives to see how well screen time is balanced by other types of activities. Finally, students consider how they might improve how their time is balanced.
Outcome Chart - Nova Scotia - Film and Video Production Grade 12