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Experts or Amateurs? Gauging Young Canadians’ Digital Literacy Skills: How Canadian Youth Use, Understand and Create Digital Med

It’s been almost fifteen years since Mark Prensky coined the term “digital native” to describe young people who have grown up with the Internet and digital media. In fact, the children who were born the year Prensky’s book was published are now in high school. While for many, the public perception of young people taking to digital platforms like ducks to water persists – accompanied by the image of adults, particularly parents, who are seen (often by themselves) as hopelessly out of their depth – the question remains how close that image is to reality. Are Canadian youth truly digitally literate? And if they are not "digital natives" who effortlessly acquire their skills on their own or from peers, are students learning what they need from their parents or teachers?

Authenticating Information, Digital Citizenship, Internet & Mobile

Outcome Chart - Atlantic Provinces - Social Studies 7-9

In the Atlantic Canada Social Studies Framework, media literacy outcomes are included under the broader categories of Citizenship, Power and Governance; Culture and Diversity; Interdependence; Time, Continuity and Change; Individuals, Societies and Economic Decisions; and People, Place and Environment.

Fear Factor

Halloween is perhaps the most contradictory of the major holidays. Though born in Ireland and other Celtic regions, today it is almost exclusively observed in the form that developed in North America; though closely associated with the imagination, it has been thoroughly commercialized, becoming an opportunity for children to buy costumes and then acquire candy (today it is the second largest commercial holiday in the US, after Christmas); and finally, though it is the holiday most closely associated with children, it is also one that has, traditionally, been all about fear.

Events, Movies, Parents, Resources, Television

Cyber Security: Spam, Scams, Frauds and Identity Theft

Spam, online scams and frauds, identity theft and issues related to online purchases are a serious issue in the online world. Navigating the Web while avoiding these threats can be a challenging task.

Cyber Security, Digital Citizenship, Internet & Mobile

Television - Special Issues for Young Children

Parents of young children need to actively manage and control TV viewing in the home. Children need a variety of activities for healthy development and television can be a fun and educational part of a child's daily routine, if managed properly.

Television

Viral marketing alert

Ads like the one above have been appearing in public transit systems in Ottawa, Toronto and other Ontario cities over the last month, supposedly promoting a drug called “Obay” which prevents teenagers from having their own thoughts, hopes and dreams. It's a classic example of viral marketing: an ad campaign that doesn't actually name the product or service being promoted, but rather tries to get people talking about it in the hopes that when the product is finally unveiled the effect will be greater than a traditional ad campaign could have managed.

Marketing & Consumerism

The world in a one-inch screen

In Japan, cell phones and texting are much more widespread among young people than they are here. Much of what we do on computers is done through phones there, with the result that those students that own cell phones spend an average of two hours a day on them. Japanese TV dramas even feature scenes where the dialogue is entirely done through texting, with characters thumb-typing furiously while the messages appear as subtitles. Now another part of life has been squeezed onto the one-inch screen, resulting in the creation of the cell phone novel.

Internet & Mobile, Media Production

Movies - Special Issues for Young Children

  • It can take young children several viewings to fully absorb and understand the story and images in a movie. Indulge their need to watch a favourite movie over and over again. They're learning more every time, as well as getting comfort from the familiar.

Movies

Outcome Chart - Saskatchewan - English Language Arts 3

This outcome chart contains media-related learning outcomes from the Saskatchewan, Grade 3 English Language Arts curriculum, with links to supporting resources on the MediaSmarts site.

Outcome Chart – Nunavut - School Health Program 7

Overall Expectations: Mental and Emotional Well-being

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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