Digital Media Literacy Across the Curriculum

There have been four main approaches to integrating digital media literacy into the curriculum.^[1] The first, infusion, makes digital media literacy an integrated part of the inquiry process. The second, integration, makes digital and/or media into its own, separate subject, or gives it a prominent place within an existing subject: media literacy was first brought into the Ontario curriculum in Ontario following this approach in 1989 as one of the four strands of English Language Arts, on a par (at least in theory) with Reading, Writing and Listening.^[2] The third, cross-curricular competencies, identifies digital media literacy competencies as “not something to be added to the literacy curriculum, but a lens for learning that it is an integral part of all classroom practice”^[3]; and the last, dispersion, locates them within various grades and subjects without any overall design.^[4]

Outcome Chart - British Columbia - Digital Literacy 10-12

Outcome Chart - British Columbia - Digital Literacy 10-12

What is AI?

This guide provides an overview of what AI is – and in particular Generative AI – and gives two examples of main AI tools you are likely to encounter. Then it explains some key ethical and social issues related to Generative AI.

Advertising techniques

How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.

Techniques for literacy

"Given the opportunity, young people do care about issues relating to the harnessing and use of their information online. They want to know what information is being taken from them, and why. They want companies to be more open about how data is being used."

New Brunswick - English Language Arts 8

Strand: Interactions

Big Idea: Expression

Skill Descriptor:

Describe and communicate thoughts, feelings, and experiences as well as personal strengths

Achievement Indicators:

    Describe observations, understandings, viewpoints and perspectives

How Marketers Target Kids

Advertising: It’s everywhere. No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day.[1] At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.

Generative AI

Generative AI is what we call AI systems that can generate things like images, video, voice and text. They do this by first encoding many examples of the kind of content they’re going to make, then decoding to make something new.

Marketing & Consumerism - Special Issues for Young Children

Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.