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The Medium is the Message

As a family, we’re watching a lot less advertising these days – at least, I thought we were. That’s because most of our family watching is on Netflix, which has no commercials, and the few shows we watch on regular TV are recorded in advance and ads are skipped over. I can easily go months without being aware of what new movies are coming up, which new developments have occurred in the world of toothpaste, and what new packaging strides Coke and Pepsi have made.

Television, Video Games, Video Sharing

Viral marketing alert

Ads like the one above have been appearing in public transit systems in Ottawa, Toronto and other Ontario cities over the last month, supposedly promoting a drug called “Obay” which prevents teenagers from having their own thoughts, hopes and dreams. It's a classic example of viral marketing: an ad campaign that doesn't actually name the product or service being promoted, but rather tries to get people talking about it in the hopes that when the product is finally unveiled the effect will be greater than a traditional ad campaign could have managed.

Marketing & Consumerism

Online Sexual Predators

The nature of online sexual exploitation is widely misunderstood: “Instead of pedophiles (ie individuals with sexual interests in children) preying on young children, most Internet-initiated sex crimes involve young adults (mostly men) who target and seduce teenagers into sexual encounters.” Similarly, child sexual abuse material is most frequently produced by victims’ family members, with fathers being the single most common perpetrators. Even in cases of sextortion, 60 percent of youth who are victims know the perpetrators offline.

Digital Citizenship, Internet & Mobile, Sexual Exploitation

Facing TV Violence: Rewriting the Script - Lesson

This lesson teaches children that television doesn't always offer the best solutions to conflict.

Television, Violence

Cyberbullying and the Law

Cyberbullying can be addressed under civil law or criminal law, based on the situation.

Cyberbullying, Digital Citizenship, Internet & Mobile

Help! Someone shared a photo of me without my consent! – Tip Sheet

  1. You can start by asking the person who shared it to take it down or stop sharing it. Kids report that this works more often than not!
  2. Ask the service or platform where it was shared to take it down. If you’re under 18, they may be required by law to take it down, and most also have a policy of taking down any photos that were shared without the subject’s permission.

    Cell Phones and Texting, Cyberbullying, Digital Citizenship, Gender Representation, Sexting, Sexual Exploitation, Social Networking

Surveillance and algorithmic decision-making

Sociologist and surveillance scholar David Lyon defines surveillance as “any collection and processing of personal data, whether identifiable or not, for the purposes of influencing or managing those whose data have been garnered.”

Privacy

Dynamics of the game industry

The video game industry has evolved from a niche entertainment market into a dominant global force, surpassing the combined revenue of the film and music industries. This evolution has been marked by radical shifts in how games are published, monetized and consumed, creating both unprecedented opportunities for creators and significant challenges for players.

Video Games

Using Parental Controls

There are lots of ways of limiting what content your kids can see online, which apps and programs they can access and how much time they can spend online. What tools are available depends on what kind of device they’re using, and what browser they use to access the web.

Internet & Mobile

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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