Our youngest daughter, who is in Grade Seven this year, is moving up the social media ladder.
She has her own tablet to use on the Wi-Fi at home and recently got her own Instagram account. She’s really loving the ability to share pics with her friends and chat with them online – especially because her two older siblings have been Instagramming and texting for at least three years now.
Although many concerns remain about how gender represented in media, there are signs that things are changing. Roles for women on television, in particular, have become much more varied and complex in the last decade, ranging from the conflicted Star Wars hero Ahsoka to Marvel characters such as Echo and Ms. Marvel to more realistic characters like Never Have I Ever’s Devi, while a growing number of movies and TV shows are questioning narrow definitions of masculinity.
The theme of this year’s Media Literacy Week, “What’s Being Sold: Helping Kids Make Sense of Marketing Messages” is one I personally feel strongly about. After all, I’ve spent my entire career working in all aspects of marketing and communications. At the Canadian Internet Registration Authority (CIRA), I’m responsible for the department filled with people who are experts in advertising and communications, social media and public relations.
Using oral, written, visual, and digital texts, students are expected individually and collaboratively to be able to:
Overall Expectations: Comprehending and Connect (reading, listening, viewing)
Overall Expectations: Comprehending and Connect (reading, listening, viewing)
Outcome Chart - Ontario - World Cultures 12 HSC4M
This outcome chart contains media education learning outcomes from the Ontario, Curriculum for English, Grades 12, with links to supporting resources on the MediaSmarts site.
1. explain the difference between brand and brand identity and how each is important
Lessons
