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Understanding artificial intelligence (AI) tools

Grades: 6-12

Duration: 60 to 90 minutes, plus extension activities

Author: MediaSmarts and TELUS

Learning goals:

Key concepts/big ideas:

Artificial intelligence, Internet & Mobile

Ads That Don’t Look Like Ads

In this lesson, students learn what makes something an ad and how to distinguish advertisements from reviews, focusing on the key concepts of genre, tropes, bias, disclosure, and framing. Students begin by viewing and analyzing a video to prompt critical questions about the creator’s intent and visual style, then delve into the advertising genre by learning about its essential elements, like the presence of a product and brand. Students examine the differences between the “ad” and “review” genre and also use companion reading skills to evaluate the reliability and potential bias of a source by searching for undisclosed "brand deal" or "sponsored" content. Finally, students create two media pieces about the same product—one crafted as a persuasive ad and the other as an honest review—to demonstrate their ability to apply the genre elements and tropes learned throughout the lesson.

Internet & Mobile, Marketing & Consumerism, Online Marketing

The Trickle: What to do when your teen is constantly checking their phone

Lynn JataniaOur older teens, aged 17 and 15, have smartphones. They aren’t big users of social media, but they do get messages from friends fairly often on Instagram, Hangouts and Discord.

Cell Phones and Texting, Digital Health, Excessive Internet Use, Internet & Mobile, Parents

Something to think about during your next family movie night!

My last post here was about balancing screen time over the summer months. This is something I’ve been giving a lot of thought, and I can summarize my feelings on the matter this way: my personal aim is to decrease the amount of time that my kids consume utter dreck**, and balance other free time with good quality viewing that we can enjoy as a family.

Movies, Parents

Digital Media Literacy Core Competencies

Traditional definitions of literacy have focused on skills relating to reading, writing, numeracy, listening, speaking, and critical thinking, with the end goal being developing active thinkers and learners who are able to engage in society in effective and meaningful ways.[1] These skills – what students need to be able to do – are needed for full participation in digital society as well, but they are only part of a larger set of skills and competencies that are required.

What is Digital Citizenship?

Digital citizenship is the ability to navigate our digital environments in a way that's safe and responsible and to actively and respectfully engage in these spaces. 

How Do Canadian Teens Make Decisions When Sharing Photos?

Building on MediaSmarts’ findings on youth and privacy from our Young Canadians in a Wired World research, our new qualitative study, To Share or Not to Share: How Teens Make Privacy Decisions about Photos on Social Media examines the reasoning that teens apply when sharing photos online.

Cell Phones and Texting, Privacy, Social Networking, Young Canadians In A Wired World

Not Black and White: Understanding the Nuances of Cyberbullying

How big a problem is cyberbullying? To judge by media coverage, which frequently focuses on the most sensational and extreme cases, it’s an epidemic, and schools and legislators have often responded with heavy-handed measures. Students, on the other hand, are more likely to say that cyberbullying is less of an issue than adults perceive it to be – though even they, in many cases, overestimate how common it actually is. MediaSmarts’ report Cyberbullying: Dealing with Online Meanness, Cruelty and Threats, the third in a series of reports based on data from our Young Canadians in a Wired World survey, suggests that so far as Canadian youth are concerned the answer is somewhere in between, presenting a portrait of online conflict that demands more nuanced, contextualized and evidence-based responses.

Cyberbullying, Digital Citizenship, Internet & Mobile

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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